Great design is what draws the eye to an advertisement. Utilizing the right styles and methods can create aesthetically pleasing visuals and eye popping graphics that give your design the attention it deserves. These are a few design styles that have been growing in popularity over the last few years, used in web, advertising, logo design and more. Whatever your next design is for, incorporating these into your creation can lead to some very attractive results!
1. Geometric Shapes
It sounds like we’re going back to basics, but using simple geometry to create logos, images or just flourish your advertisement are becoming a more popular style to create eye-catching graphics. Geometry brings precision to your piece, and basic shapes allow for endless possibility. One way that shapes can be utilized is through pixelating patterns, which use simple squares to create a simple image, or repeated in a pattern to represent the earlier digital days. Additionally, you can try creating illustrations using simple geometric shapes. Solid, bold color is recommended for this style, or stick with simple black outlining to create 3-Dimensional looking shapes. However, geometric shapes are versatile, so playing around with them in your designs can lead to an innovative, eye-popping idea.
This style doesn’t need any extra sparkle or embellishment, it sends a message with its simplicity. Flat design strays from gradients, shadows or any sort of dimensionality, but that doesn’t mean that the style is boring. Apple iPhone’s iOS 7 update utilized this style when their usual rounded, dimensional software design hopped on the flat style bandwagon. Flat design takes away from any unnecessary distraction and acts more functional. Contrasting colors helps make flat design pop while still maintaining conceptual depth. However, a monochromatic palette can also give this style more brand recognition and give it a more clean-cut look. Geometric shapes are also used in this style of design to create these flat images.
Although flat design and minimalism sound very alike, there are some distinguishing factors. Minimalism is a design concept where less is more, stripping everything down to its most basic shapes. Minimalism is about keeping the design as simplified as possible. Flat design, on the other hand, is a style of design that eliminates any sort of dimensionality. Its use of basic shapes and solid color often making it look like a more minimal design.
Retro, psychedelic patterns are back in. So, if more simplified design doesn’t tickle your fancy, Op Art just might. Optical, or “Op” art, made its debut in the 1960s and is created with geometric shapes and patterns mathematically positioned to create optical illusions (or just make you plain dizzy). This design creates movement and an added dimension to any design. It creates a playful landscape of motion, which makes for a real visual experience. However, because of its intricate patterns, this style can be very, very dominating, so utilizing this design would mean making sure that it doesn’t overpower your message. Op art in logo design can be a little more subtle, but still inhabit the psychedelic visuals and style of Op Art.
Whether you are designing for web, logo, advertisements or for your own personal portfolio, these types of styles are definitely worth trying out. They are trendier graphic design styles today, yet they allow you to put your own unique spin on them. So, play around with geometric shapes, or create your own dizzying, intricate patterns. If graphic design is your creative outlet, these styles are something you should be giving your own creative spin.