July 25 marks the first day of the Professional Golf Association (PGA) Championship! Enjoy this FREE downloadable golf graphic to commemorate the week-long event.
Wondering what those seemingly random numbers and letters mean at the end of Ad-Builder files names on Creative Outlet? They actually help to date the photos and further specify what type of graphic they are.
The numbers refer to the month and year that the graphic was added, while the “H” and “C” stand for high-res 300dpi and color respectively.
Use this information to more easily find the exact graphic you need!
#11 File Name Numbers
This image, for example, has the file name “CalendarAugustHC0710.” The term “CalendarAugust” of course stands for what the graphic is of. The “C” means that the image is in color, as opposed to its black and white counterpart which has the same title without the “C” (CalendarAugustH0710). The “H” in the file name means that the graphic is high-res 300dpi.
Lastly, the “0710” refers to the month and year that the image was uploaded. The “07” means that this image was added in 2007, and the “10” means that it was added in October of that year.
Co-op is simply localized brand advertising
Co-op advertising arrangements are baked into the local sales process of most every brand name you know. From Allstate Insurance to Zerex Anitfreeze, part of the supplier’s selling process is to build the brand nationally and engage the local seller with support for the same branded advertising at the market level. None of the national branded messaging tells the consumer where to buy the product; that’s left to the channel partner to run in local media, sometimes with the same brand content but now with where and why messaging.
As with all things, some of these co-op plans are simpler than others, but it should never be assumed that the dealer is fully aware of the details and how to use them in their own advertising efforts. With some manufacturer co-op efforts, up to a third of the established budgets for these programs can be left unused…mostly through their small to mid-sized retail partners that don’t have the resources to plan and execute with all of the program detail. With these local merchants, there is a need for assistance with ad design, manufacturer approval of the content, and co-op claim assistance to gather the advertising reimbursement.
Most co-op programs have specific guidelines for most local media products. From newspaper and direct mail to broadcast and online, these programs will have specific content requirements and claiming procedures to reimburse their channel partners for local advertising. The budgets for these programs are generally based on a percentage of wholesale purchases and are left to the local partners discretion on where and how that funding is allocated.
Agencies are stepping into the void of dealer adoption to simplify the co-op process. They offer opt-in solutions with various media types and an emphasis on digital to engage the dealer channel and perform all of the media buying functions on a regional/national scale. This, of course, will largely take local media options and individual dealer versioning off the table.
Take a look around your market area and note the local merchants with brand name signage in their locations. Paint stores with Benjamin Moore, Pittsburgh Paints…Insurance agents with State Farm, Nationwide…Oil Change Shops with Quaker State, Castrol…Flooring Stores with Mohawk, Karastan…Motorsports locations with Yamaha, Honda…not to mention all of your Auto Dealers.
All of these locations have some level of advertising support from their manufacturer partners. Some of them are better at utilizing these resources than others, but it is the rare media sales executive that will go the extra mile and offer some level of assistance here. That, in and of itself, could make all the difference in your sales efforts…since co-op can foot a sizable portion of the bill.
This information is provided by LSA Recas to help take the mystery out of co-op advertising. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com. Email Tim at email@example.com.
JULY 2016 TARGET LIST
- 1- First US Zoo Opened (1874)
- 1- First Scheduled Television Broadcast (1941)
- 2- Civil Rights Act of 1964 Signed (1964)
- 4- Declaration of Independence Signed (1776)
- 5- Bikini Debuted (1946)
- 6- Major League Baseball First All-Star Game (1933)
- 6- Republican Party Formed (1854)
- 13- World Cup Inaugurated (1930)
- 17- Disneyland Opened (1955)
- 20- International Special Olympics (1968)
- 20- First Moon Landing (1969)
- 23- First US Swimming School Opened (1827)
- 29- NASA Established (1958)
- 30- First Paperback Book Published (1935)
Birthdays & Holidays
- 1- Princess Diana (1961)
- 1- Canada Day
- 4- Independence Day
- 4- Calvin Coolidge (1872)
- 6- George W Bush (1946)
- 11- John Quincy Adams (1767)
- 14- France: Bastille Day
- 14- Gerald Ford (1913)
- 15- Rembrandt (1606)
- 18- Nelson Mandela (1918)
- 24- Amelia Earhart (1897)
- 28- Rudy Vallee (1901)
- 24- Parents’ Day
- 30- Henry Ford (1863)
- Air Conditioning Appreciation Days (July 3 – Aug 15)
- Dog Days (July 3 – Aug 11)
- Stay Out of the Sun Day (July 3)
- Tour de France (July 2-24)
- Coke Zero 400 NASCAR Sprint Cup Series Race (July 2)
- US Women’s Open Championship (July 7-10)
- National Ice Cream Day (July 17)
- National Day of the Cowboy (July 23)
- National Drive-Thru Day (July 24)
- PGA Championship (July 25-31)
- United Nations International Day of Friendship (July 30)
- Single Working Women’s Week (July 31-Aug 6)
Month Long Events
- National Make a Difference to Children Month
- National Vacation Rental Month
- Cell Phone Courtesy Month
- National Black Family Month
- National Blueberry Month
- National “Doghouse Repairs” Month
- National Grilling Month
- National Horseradish Month
- National Hot Dog Month
- National Ice Cream Month
- National Park and Recreation Month
- Smart Irrigation Month
- Women’s Motorcycle Month
I think it’s no secret by now that the LSA acquisition of Recas (and Creative Outlet) has been a great way to improve the co-op tools available to media companies. Our database is stronger and our team is bigger & better -all to serve you. But what else can we do to make your life easier & bring you more money in co-op? The LSA consulting services is one way.
AVAILABLE CONSULTING SERVICES
- Custom Consumer & SMB Surveys
- Thought Leadership
- Reports & Webinars
- Go-to-Market Analysis
- Strategy & Tactical Consulting
- Competitive Benchmarking/SWOT Analysis
- Product/Prototype Feedback
- Partnership Identification
- Market & Opportunity Sizing
- On-Site Customer Meetings/Presentation
Ok Tim, that sounds great. But why you? Well, many reasons now that you ask.
WHY WORK WITH US?
- Industry leading experience and research expertise
- Consumer and SMB surveys for less
- Independent organization with reputation for objectivity
- Reach and visibility among decision makers
- You get to work with seasoned co-op pros like Val, Holly, Phil, Ryan, Vicky and Sara and well, me.
Touch base with me and we will get you a custom-designed consulting service specific to YOUR media, YOUR market and YOUR local customers. What are you waiting for?
Tim Brennan – firstname.lastname@example.org or call me at 309-678-8745.
Are you guilty of any of these? If so, you can kiss your productivity goodbye.
Everyone says they have great customer service, we know we do with our dedicated customer service team AND our live chat.
For each of our customers, we assign your own Account Manager who is here to help you with whatever you need. Our client service team works as a product specialist, which is great help to the clients of both Creative Outlet AND Recas.
#10 Live Chat & Dedicated Account Manager
Live Chat offers the ability to ask questions and get an immediate response during business hours. You will find this in the upper right corner of the page & it’s green if we are available to chat. If we aren’t here, don’t worry, we can get messages through the system.
Tammy, Alanda, Sara and Vicky have decades of media and service experience and are here to make sure you succeed. Once you’re a client, they are here for on-board training, ongoing support, face-to-face training, and webinars. There’s no need to only rely on an email (although we check that a ton too!), you have many ways to get the help you need!
When you need it, We’ll Create It with our custom art requests! One of the biggest perks of being a Creative Outlet subscriber is the ability to get a custom-designed piece of artwork for your clients! We’re here for you, no matter WHAT that client needs!
#9 Art Requests
Ad-Builder takes a lot of pride in the fact that we have great illustrators and designers who work in our Peoria office. Because of this team, we have the ability to offer our clients one custom piece per month to make sure there’s never a reason they don’t get an ad! From cartoon animals and quirky requests down to material that gets us saying – “Why didn’t we think of THAT?” – Creative Outlet’s Art Request is one of the most popular features for the clients who use this service.
Many times we are able to accommodate a series of illustrations (go ahead, check on the keyword, Donkey). We LOVE that this client was able to get a larger ad and multiple runs from that advertiser because of Creative Outlet.
Here are a few of the Art Requests that have come in over the last few months. Some you can see where they were going with the idea, others… not so sure. Doesn’t matter to us, it’s a great way for our team to stretch their imagination AND work with you!
Is there something that you can’t find? Get in touch with our support team & we will search for you. If we can’t find it, then we will walk you through the We’ll Create It process. Might take a few days, so be sure to leave some time in there… but once we get the request, our art team will be in touch so we can make sure to work on the item in the manner you want (color, cartoon, etc). From there, the sky’s the limit! Email us today and we can get you going – email@example.com