LinkedIn isn’t the only social media website making changes that will affect businesses. Both Facebook and Twitter are in the process of rolling out new changes to the design of their pages.
Facebook is keeping their two column theme, but is instead pushing all of your pages updates into one column, similar to what they’ve used in the past. This change helps ensure that your posts appear consistent between the page and a user’s News Feed.
Currently, posts and images may appear at different sizes depending on where they are on the site. Pushing all of the page’s updates into one column helps lessen confusion on the updates. The current design has posts jumping back and forth, overlapping between two columns. The new design lessens the clutter around each post. In the left column, your page’s number of likes, a map of your location, your business hours, photos, videos, and contact information will be more easily visible. Currently, some of this information is clumped together horizontally at the top of the page, while some of it is only visible on other tabs of your page. The removal of the horizontal bar gets viewers into your content faster. Having the information in the left column allows for spacing the information out better, and is easily viewed by the user. Read Facebook’s Official Post View Creative Outlet’s Facebook Page
Twitter is changing their design to what some would consider is similar to Facebook. There is new functionality too, but let’s point out the immediate design changes. In 2012, Twitter allowed users to upload cover photos, similar to Facebook. But the dimensions for this were limited, and a user’s profile picture and bio were overlayed on top of the picture.
This wasn’t useful for marketers because they couldn’t easily display information or promotions on it. With Twitter’s new design however, the cover photo now takes up 100% of the screen’s width, and its height can adjust as the image scales. There is no clutter on top of the image and it is very visible at the top of profiles. It’s now perfect for marketers to make use of!
However, unlike Facebook, Twitter is moving away from their two-column design and into a three-column design. The left column is used to showcase the user’s bio, website information, photos and videos. The right column will contain Twitter’s suggested followers and trends. As the screen size gets smaller, the right column will collapse and join the left column. In the middle remains Twitter’s signature feed. However, there will be a few functionality adjustments. On a profile, users will be able to pin one of their tweets to the top. This can be used to promote important and timely tweets, or even can be used as an extended bio. Your most engaging tweets will appear slightly larger, which will help gain the attention of users viewing your page. When viewing another user’s profile, you will also be able to filter the content shown on their timeline, including Tweets, Tweets with photos/videos, or Tweets and replies. Read Twitter’s Official Post View Creative Outlet’s Twitter Account