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Free Piñata Graphic!

Tomorrow is Cinco De Mayo, and what better way to celebrate than with a piñata! These colorfully decorated containers are broken into on days of celebration as a tradition in Mexico. Filled with candy, fruits or toys, piñatas are fun for everyone!

Pinata Display

FREE DOWNLOAD: (300dpi RGB jpg) (300dpi CMYK jpg)

Only available for free from May 4th, 2015 through May 11th, 2015.

Miss this free graphic? Search for it on Creative Outlet!

How to Market to Moms

Women make up 85% of all household purchases, and advertisers know it. Mothers often hold all of the money-wielding power in the family and are in charge of the purchasing decisions of not only themselves, but their children. However, 65% of moms don’t think that they are advertised to often, with many mom-targeted ads not resonating or sending the right message. This could be because the modern mom is a lot more dynamic, and wants to see more than mom-targeted soap and detergent advertisements. Remembering these ideas for marketing to mothers can help relay the right message.

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Be quick about it.

Moms are busy women, so be sure to respect their time by sending them messages quickly, without beating around the bush. Opt for 30 second ad spots instead of 60 second ones that they are likely to turn off. Get the ad message across early and in the most efficient way possible. A mother’s time is important, show them that your message is worth their time.

Stereotyping is a dead-end road.

Do not pigeonhole. You’re probably familiar with the very cliche image of a frazzled, overworked mom cooking dinner with one arm, rocking her crying baby in the other, or doing all of the housework with her other 6 retractable appendages. Although that image may be relatable for many moms, it’s a representation that has been far overused. Marketers don’t often recognize the diversity of mothers, and that’s where their message gets lost. Try not to approach your mom-targeting at a specific angle. Remember that all moms are unique!

Reach them through the digital world.

Moms everywhere are embracing the technology age, so don’t forget to utilize this medium. Today, 70% of mothers own smartphones, and many own their own laptop or tablet. Moms actually spend more time online than in front of a television. Some spend their internet time looking through mom blogs or forums. Mothers are even more likely to talk about a good product or service online. In addition, make sure that your business has a website. Moms would rather have a quick and easy shopping experience than have to spend their time going to the store.

Modern Moms are group thinkers.

Moms are more likely to buy products based off of recommendations from people they trust, and they are even more likely to do so when it comes to products for their children. The trick to establishing a mom-approved product is to find their key influencers. These can be through the aforementioned “Mommy” blogs and forums, or even through community influencers like PTA members.

Taking a unique approach when targeting mothers can be a challenge, but if done incorrectly, your message can be misdirected from one of the biggest buyers in the market.  Be sure to think outside of the “frazzled stay-at-home-mom” theme that many advertisers take. All moms are different, so your mom-targeted ads should be too!

Finding the Right Fonts for Your Advertisements

Like picking out a proper color scheme, picking out the right font to enhance your design and appropriately get your advertising message across is important and never as easy as it seems. With thousands of fonts available to you, it can be difficult to find which one is right to use for your design. Here are a few tips to consider when choosing the right one.

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Don’t always go with your favorite.

You may feel more inclined to pick out the font that you personally enjoy the most, but that’s not the right approach. You could get caught up wondering which font is the most unique, but what you think is a great font might not be the best for your design. Stylish, flashy typefaces are great to help stand out, but step back and think about what is appropriate and practical before you use it to write your advertising message. Remember who is going to be reading the message.

Sans or Serif?

When considering a good font, you may want to think about if you want to use a Sans or Serif typeface. Serif fonts have “feet” or flourishes on the letters, which makes the font more distinct and even easier to read. Sans Serif fonts, on the other hand, don’t have the extra embellishment and may be considered more difficult to read on print designs. They’re often considered more “futuristic,” while Serifs are more traditional-style typefaces. Also consider the medium of your ad when picking which font family you’re going for and remember that one of the most important things about picking the right font is legibility.

How to mix and match.

Many designs use a different font for the heading than the body. In fact, it’s rare to see a design, ad, or website that uses only one typeface. Many use at least two, one display font for the headline, and one simplified font for the body copy. This helps with hierarchy in the design, and can also break up the text if your ad is a little more on the wordy side.

The fonts you choose need to either be very similar to one another or contrast enough so that the design is still engaging and cohesive. Finding the right combo can be tricky, so the best way to find out if the fonts are compatible is to test-drive them on your design. Try different line weights and sizes, and play around with the kerning. Try out some great body and display fonts here.

Quick tips:

  • Never use more than 3 fonts in one design, they will distract the reader.
  • If you choose a stylish display font, make sure that it’s legible.
  • Never use a display font for body copy. It’s called “display” for a reason!
  • Make sure that your font is always at least at a 12 pt size for easier readability.
  • One of the most popular and most compatible fonts are the Helvetica font family. Easy to read, and works well with most designs.
  • Having trouble finding fonts that work together? Try picking fonts created by the same artist(s).
  • Here are some great websites for typography inspiration:

Free Mother’s Day Graphic

Mother’s Day is coming up on May 10th, a time to celebrate all the great things that Moms do and what makes them special. Honor these wonderful women with a free Mother’s Day graphic!

MomMattersHeading Display

FREE DOWNLOAD: (300dpi RGB jpg) (300dpi CMYK jpg)

Only available for free from April 13th, 2015 through April 20th, 2015.

Miss this free graphic? Search for it on Creative Outlet!

June Targeting List

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Holidays
14 Flag Day
21 Father’s Day

Day Events
1 Go Barefoot Day
2 Rocky Road Ice Cream Day
3 Running Day
4 Tailors Day
4 Hug Your Cat Day
5 National Donut Day
5 World Environment Day
5 Hot Air Balloon Day
6 Drawing Day
6 Gardening Exercise Day
7 National Cancer Survivors Day
7 Chocolate Ice Cream Day
8 World Ocean’s Day
8 Best Friends Day
10 Iced Tea Day
12 Red Rose Day
12 Loving Day
12 Peanut Butter Cookie Day
13 Gin Day
13 Sewing Machine Day
13 World Doll Day
14 World Blood Donor Day
15 Nature Photography Day
15 Smile Power Day
16 Cherry Tart Day
16 Fresh Veggies Day
16 Fudge Day
17 Apple Strudel Day
17 Eat Your Vegetables Day
18 Go Fishing Day
18 International Picnic Day
18 International Sushi Day
19 Sauntering Day
19 Martini Day
20 Ice Cream Soda Day
20 American Eagle Day
20 World Juggling Day
20 World Productivity Day
21 Make Music Day
21 Go Skateboarding Day
21 National Daylight Appreciation Day
21 First Day of Summer
21 World Music Day
22 Eclair Day
22 Onion Rings Day
23 Pink Day
23 Public Service Day
24 Pralines Day
24 Swim a Lap Day
25 Strawberry Parfait Day
25 Catfish Day
26 Take Your Dog to Work Day
26 Canoe Day
26 Chocolate Pudding Day
26 Beautician’s Day
27 Industrial Workers of the World Day
27 Sunglasses Day
29 Please Take My Children to Work Day
29 Camera Day

Weekly Celebrations
1-7 Migraine Awareness Week
7-14 Pet Appreciation Week
8-14 National Flag Week
11-18 National Nursing Assistants Week
15-21 
US Open (Golf) Championship
14-21 Men’s Health Awareness Week
21-27 Meet A Mate Week

Month
LGBT Pride Month
National Candy Month
National Iced Tea Month
National Soul Food Month
Great Outdoors Month
Camping Month

How “Generation Z” Will Change Advertising

The Millennial generation (born between the early 1980s and the late 1990s) are almost grown up, and advertisers have begun to focus on the newest upcoming generation: Generation Z, or, the Pluralist Generation. The estimated birth years for this generation fall roughly between the early 2000s up until the present and are the most in-tune when it comes to media multitasking. Although much of this generation is still fairly young, there’s a lot we can predict based on the environment that they’re growing up in. Here, we’ll take a peek at what changes this generation may bring, and how we can prepare for them.

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Who are they?

There are roughly 72 million Plurals in America , all of them being born into a digital world. This differs from the Millennials, where they have learned to embrace the rise of the digital age. Plurals are less likely to believe in the “American Dream,” and try to make their own success. Pluralists challenge the norm, and go forth in life with a sense of purpose. They are much more open-minded and enjoy expressing their individuality.

Plurals are the most culturally diverse out of all of the living generations. They have the most diverse friend groups, are more positive about ethnic diversity, and are experiencing more blurred gender roles in their households.

However, Gen-Z teenagers have often been stereotyped (much like the Millennial generation) as being lazy, unaware, and unprepared for the real world. Their saturation in media like video games, social media, television, and internet have dubbed them as being the laziest, and are more likely to prioritize time on their phone or computer over focusing on what’s going on in the rest of the world.

How they view the world.

Racial, social, and gender equality, same sex marriage, and even recreational drug use are just a few of the social causes that will become part of the status quo for Generation Z. In addition, Gen-Z will be more likely to question social structures like marriage, college, and religion. In fact, researchers have seen a 27% decrease in the importance of religion to kids between the ages of 12 and 15.

When a Gen-Zer wants, a Gen-Zer gets… immediately. This generation can’t stand the thought of waiting, and craves instant gratification when it comes to consuming media and buying products. Many Plurals live in constant fear of missing out on the latest news, trends, and updates. They constantly want to stay in the loop, which may explain why they are so fond of mobile and social media.

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How they use social media.

Move over, Facebook. Snapchat and Instagram are noted as being some of the most widely used social media outlets among Gen-Z kids. They use various social media outlets like Vine, Snapchat, Instagram, and Tumblr for their varying shares and often use them as an outlet for socialization. For them, Facebook is a social media for the “older” generations to post images of their children and grandchildren. Plurals like quick medias like Snapchat and Vine, where messages and videos last under 10 seconds. This generation rarely stays unplugged from media outlets, spending a lot of their time posting experiences across social media. In fact, all are reported to being online for more than one hour a day, with almost half spending over ten hours online daily.

How this changes marketing and advertising. 

Although Generations Y and Z may have their similarities, advertising to Gen-Z is much different. Plurals are born digital natives, so your brand experience should arch over digital, internet and mobile mediums. Advertisements should be visual, engaging and innovative so that they don’t blend with the clutter of ads that Plurals are exposed to daily. In fact, Generation Z is much more tolerant of digital ads than Generation Y. This generation will also be very familiar with online shopping, so any brick-and-mortar business should consider being a click-and-mortar if they want to reach this generation.

Some brands have started recruiting social media influencers, a different type of native advertising. Social “Influencers” are popular icons on media outlets like Instagram and SnapChat that use these platforms to promote a brand in their own unique way. Influencer marketing often has a huge response from Generation Z kids because it’s reaching them on outlets that they spend a lot of their time on, the messages are brief, and it allows them the option to respond to the messages.

Remember, Generation Z is still growing up, and there is still so much more to learn about them. Understanding the environment they will be growing up in will keep you more prepared for the most digitally-obsessed consumers in the market.

Free Gardener Graphic

In honor of April being Lawn and Garden Month, enjoy a free gardener graphic and show off your green thumb! Gardening is an excellent way to give back to the environment, and can be incredibly rewarding. What kind of seeds will you be planting this month?

WomanGardening Display

FREE DOWNLOAD: (300dpi RGB jpg) (300dpi CMYK jpg)

Only available for free from April 6th, 2015 through April 13th, 2015.

Miss this free graphic? Search for it on Creative Outlet!

5 Excellent Non-Traditional Advertising Ideas

Non-traditional mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Sometimes called guerrilla marketing, these ads works for the sole purpose of gaining as much exposure as possible while using incredibly unconventional advertising schemes. If the designer in you is looking for some new ideas, check out these companies using alternative advertising tactics to get your creativity gears going.

 1. Bounty conquers big spills.

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Image from: adsoftheworld.com

This campaign generated a lot of buzz in 2009 when Bounty paper towels dropped a larger-than-life Popsicle and cup of coffee onto the sidewalks of Los Angeles and New York, respectively. These large messes were accompanied by a sign that read, “Makes small work of BIG spills.” Many passers-by stopped to take a snapshot with these oddities, further increasing ad exposure.

2. Folgers wakes up New York City.

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Image from: boredpanda.com

Folgers Coffee stamps an ad onto a manhole in New York City to disguise it as a steaming cup of coffee. The ad addresses the people of the Big Apple directly with this unusually creative advertisement. It definitely caught the eye of NYC residents as they walked the busy city streets.

3. The Samaritans get personal.

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Image from: funnycommercialsworld.com

The Samaritans, a 24-hour emotional support service, set out to create advertisements on a low budget and came up with a unique campaign of their own. They strategically placed bookmarks in places like supermarkets, libraries, and convenience stores as a more discreet tactic of capturing audience attention. The result was a much more personable advertising campaign. This is a great example that shows that you can create effective non-traditional advertisements with little to no budget!

4. Subaru lends a hand.

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Image from: creativeguerrillamarketing.com

After a snowstorm in Montreal, Canada, car company Subaru decided to leave a surprise for non-Subaru drivers. The company stuck free snow shovels next to 500 cars, knowing that the weather would make it difficult for drivers to get around. Each shovel donned the Subaru logo and a message saying, “While waiting for your all-wheel drive.” That kind gesture had to have done wonders for Subaru’s brand image.

5. Guinness

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Image from: wordstream.com

Guinness targeted the bar scene in this guerrilla marketing tactic. The beer company decided to place stickers at the end of pool cues with the Guinness logo on it, with the placement almost resembling a foam-capped glass of their famous brew. Although these ads were particularly small, their placement served as a perfect reminder for bar-goers to grab a cold one during their game.