Graphic designers play a key role in marketing because visual content aids in marking and advertising executions. Basically, the visual content curated by a designer promotes better responses, comprehension, credibility, and overall ad performance. So, a well-rounded designer is a valuable asset to any creative team, and having additional skills and knowledge that compliment your profession can help you grow as an artist.
Understand color theory.
Sounds almost elementary, like learning how to draw. However, while you may already know basic knowledge of the color wheel, there’s still so much to learn. Color theory shows you how you can mix, blend and match colors to one another. This is such an invaluable skill because color evokes emotion and can also factor in with consumer’s split-decision making. Whether you pick up a book on color theory or even take a class on it, it gives you incredible information and improves your compositions as a graphic designer.
Basic HTML and coding.
Believe it or not, more and more companies are seeking graphic designers that possess this skill. The digital age is making a big impact on graphic designers, and it’s valuable for a designer to understand the basics of html. Learning this skill can help open many doors for a graphic designer’s career, opens a new realm of creative opportunities and enlightens you on how your web design is built into the entire website. While many designers don’t need to know how to code, there’s nothing wrong with having coding as a specialization and understanding the needs of the web developers you design for. It makes you a better designer if you can understand the full process of how web development works, and it’ll give you a realistic sense of how the design implements the site before it’s sent off to the web developer. If you want to become a more well-rounded designer, get a crash course in coding.
Here are a few websites to look at to help get you started:
Typography’s importance in graphic design and marketing.
Typography is an art form in itself and one of the most important elements of graphic design. Although for the non-designer, typography may not seem that relevant or even important, but typeface can represent a brand, a person, place or product. With design, typography evokes emotion, creates a style and better communicates (literally and figuratively) the design to the viewer. It serves for functionality, but also adds aesthetic. It is the difference between a well put-together design, and something that looks like it was slapped together on Microsoft Word. However small or insignificant a font may seem in the grand scheme of things, it’s not to be underestimated. For example, Apple recently released their newest software update iOS 9 and, like many of their updates, they revealed a big surprise. Apple had changed the software’s font from their famous “Helvetica” typeface, and Apple users everywhere were completely thrown off. Although Helvetica isn’t considered a very flashy or even highly recognizable font, its importance to the design and layout to Apple’s electronics shows that typography has a big impact on consumers.
Graphic designers can learn more about typography by taking courses and reading educational books on the importance of typography and how they can wield it. Understanding and appreciating its role in design and marketing can help a designer grow creatively and professionally. Effective graphic design is based on the skill of a designer and how well they can deliver to the target, and that their success is based on how well they know these three key elements. Although elements like coding aren’t required for some graphic design work, understanding it can build a more well-rounded artist. And a well-rounded artist means more thorough and successful design work.