There’s plenty advice out there about social media, but not all of it is true. We picked five popular social media myths and busted them:
1. You should ignore negative comments posted on your social media.
Consumers are increasingly turning to social media for complaints because it’s convenient. You don’t want to ignore them and you also shouldn’t delete them. Respond to their complaint via social media if you can or direct them to someone who will help them. This exemplifies quality customer service and can make up for mistakes or areas that are lacking. Who knows, maybe you can even turn angry customers into lifelong buyers with the right steps, according to Social Caffeine.
2. To be successful, you’ll need tons of followers.
Having thousands (or millions) of social media followers is a huge asset for any business. Nobody can deny that. But far more important than a big audience is the right audience. Think quality over quantity.
Your ideal followers:
- Interact with your brand and read/respond to your updates.
- Have similar values to your brand.
- Are influencers, bloggers, editors or reporters who have an interest in your brand or message.
With just a handful of followers like this, you’ll go significantly further than with thousands of followers who aren’t concerned with your brand.
3. You’ll need to join every social media network.
Spread your net wide and you’ll catch a ton of fish, right? Wrong.
Find the networks your customers frequently use and be active on those. Research what platforms your audience uses and you’ll save time and money that could be spent on other things. Creating and maintaining a profile on every social network takes a lot of work and failing to maintain them makes you look bad. This is especially true if your consumers are sending comments and concerns to an account you don’t use and as a result, are left frustrated.
4. Blogging is a waste of time.
Blogging strengthens your brand by establishing your company as a thought leader in the industry. Write articles pertaining to what your audience wants to know and then ask questions to garner feedback. Consumers want to connect with real people they can relate to and the more they understand who you are as a person (through the type of content you share and write about in your blog and social media), the more inclined they are to seek out your business for their needs.
5. Facebook pages are replacing websites.
There’s a big difference between a Facebook page and a website: you do not own your Facebook page. You may be an admin but Facebook owns it and can take it down at any time. Your website is your home base. It should be the first stop for information and news about your company.