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Almost all projects require an image removed from its background or vice versa. Sometimes this gets a little tricky with backgrounds that are detailed. Here are five different tools to cut an image or background out and when it’s appropriate to use them. All images are from Creative Outlet.
The eraser tool is usually the go-to tool when quickly removing objects from photos. You can change the opacity of the eraser as well as the shape and size. The softness of the brush can create smooth results, especially with the use of a graphic tablet and pen instead of a mouse. Using a pen instead of a mouse speeds up the process and provides greater control.
When should you use it?
A great time to use this tool is if you are using see-through images such as a glass. Zooming in and utilizing this eraser tool leaves you with more control near those hard-to-see edges. Other photoshop tools might not be as useful to capture those difficult edges.
Magic Wand Tool
The Magic Wand is a great tool for cutting out simple images where there’s clear definition between edges.
When should you use it?
This works well when selecting parts of an image with high contrast or solid colors because the lines are more defined for the wand to capture the edges of the object in your image.
Quick Selection Tool
The Quick Selection tool is a step up from the Magic Wand. Paint over the exact area you want selected. It’s much easier than the trial and error of the Magic Wand because you have more control.
When should you use it?
The Quick Selection brush is the best choice if you need more control than the Magic Wand. However, it’s not the most precise tool and should only be used on objects that don’t have a lot of edges.
The Pen Tool allows you to create curved outlines. The Pen tool also creates paths that can be edited and saved for future use, which are valuable features when working on prolonged projects.
When should you use it?
There’s not many situations where the pen tool can’t be used but there might be other techniques that are faster, especially when trying to tackle images of hair, fur or other fine details. Practice makes perfect for this tool; it can be tricky!
Layer Masks are applied to a single layer by selecting the Add Layer Mask icon at the bottom of the Layers panel. Areas of the mask that are black are the portions of that layer that are hidden. To use this technique with a mask, you would use the brush tool to paint the areas you want erased with a black brush. The key difference is if you make a mistake, you can correct it by painting back over the area in white.
A nice little rhyme to help you remember what areas are hidden is: WHITE REVEALS, BLACK CONCEALS.
When should you use it?
Layer Masks are best used when combined with another selection technique to ensure your edits are non-destructive.
Daylight Savings Time ends on November 2nd this year. Remind people to set their clocks back one hour with this free clock graphic!
Only available for free from October 20th, 2014 through October 27th, 2014.
Miss this free graphic? Search for it on Creative Outlet!
Create a Stylized Pumpkin in Adobe Illustrator
Begin by selecting the Ellipse tool in the tool palette. While holding down the Shift key (to constrain proportions), create a circular shape and fill it with orange (100Y, 50M).
Select the circle and go to Edit > Copy. Then go to Edit > Paste in Front. You have just copied the circle and pasted it directly on top of your first circle. Now select that circle, hold down the Shift key (to constrain it) and drag it to the right. You should end up with an image like this. At this point, you can change the color of the second circle.
Double-click on the Blend tool in the tool palette. Under the dropdown menu for Spacing, select Specified Steps and enter a small amount, such as 5. This will create three additional circles between the two original circles. To create the blend, select a point on the first circle and a corresponding point on the second circle. Then click on both of these points with the Blend tool.
With the blend created, go to Object > Expand to create individual shapes. Now you need to split all the sections of the circle into individual pieces. To do this, select all and go to Window > Pathfinder. Under Pathfinders in that dialog box, click on the Divide button.
Now that you have individual shapes for the pumpkin, you can go in and select each shape individually to assign it a different color. You may want to delete some of the shapes to make it look more like a pumpkin. Add a basic green stem shape and you have a colorful stylized pumpkin.
How is it different from traditional marketing?
We must first know what traditional marketing is to understand inbound marketing. Traditional marketing includes advertising a product or service in a TV commercial, email, direct mail or through telemarketers by cold-calling. While this fleeting tactic has worked in the past, it’s become less effective in recent times because people have learned to tune out the messaging. People mute commercials, throw away direct mail without opening it, delete emails and block telemarketers. Traditional marketing can also be costly, especially for start-ups.
Inbound marketing has become a necessity for businesses to hook prospects and keep them coming back. It’s a longer term solution that takes more effort than traditional marketing but can actually cost less if carefully managed. Inbound marketing is a data-driven approach. It’s not about sales messages that simply state how great your product or service is, but instead it offers information that gives value. It’s about content creation and includes blogging, SEO, public speaking and social media marketing. The idea is to get people to see your brand as a thought leader in the marketplace by providing them with content they are genuinely interested in. This way, your brand will be the first to pop in their head when they are ready to buy.
What are the benefits?
One of the great aspects of inbound marketing is that it’s cost efficient. Many avenues for inbound marketing are of little to no cost. Even optimizing content for search engines isn’t always costly. There are factors that play into cost such as audience size, your goals and targets, the nature of your business and more. SquareSearch was able to grow their client, a nationwide funeral plan provider, from 907 visitors per month to 2,127 per month over 6 months, thanks to a 190% increase in organic traffic (traffic generated using SEO). Learn more about SEO here.
Another benefit to inbound marketing is that it’s more targeted to a specific audience. Inbound marketing strategies identify the target audience and then put the right tools in place to help members of that target audience find the products or services that are being advertised. For example, a Pew internet study shows that Twitter is largely used by non-white users, particularly Hispanic and African American users, between the ages of 18-29. The study also suggests that more males than females use the channel. Therefore, if a company has a product or service that appeals to young African Americans, they would benefit from using Twitter to target that audience.
Inbound marketing makes it easier to track ROI (return on investment). Software such as HubSpot lets businesses have access to metrics that span contacts databases, marketing content and website traffic to see how well the marketing channels are performing.
How can you use inbound marketing?
Prospects don’t want to be “sold” to with traditional marketing messages. The foundation of inbound marketing is providing free information to people. You have to become a trusted guide and partner that helps them make purchasing decisions. This can be accomplished by cultivating a relationship with the prospect. Provide useful and appropriate information at each stage of the buyer’s journey to attract, inform and eventually convert them into leads. The only “cost” that prospects have to pay is giving you their contact details so that you can follow up by phone, direct mail or email.
Halloween is celebrated by millions of people and is considered one of the highest grossing holidays. But we bet that you didn’t know about these fun and uncommon facts about it…
1. According to Huffington Post, Halloween is the second highest grossing commercial holiday after Christmas.
2. Candy corn has been made with the same recipe by the Jelly Belly Candy Company since the early 1900s.
3. Huffington Post states that chocolate candy bars top the list as the most popular candy for trick-or-treaters, with Snickers being #1.
4. Illinois grows more pumpkins than any other state in the country. The Illinois Department of Agriculture declares that Illinois harvests nearly 12,300 acres of fruit.
5. Dracula has won the Guinness World Records title of overall most portrayed literary character in films.
6. Ireland is believed to be the birthplace of Halloween, according to About Travel.
7. Orange and black are traditional Halloween colors for a reason. Colour Lovers explains that orange was chosen because of its association with the fall harvest and black was chosen due to its association with darkness.
8. Among all Halloween costumes, Anytimecostumes.com states that a witch is the most popular Halloween costume of all time.
9. About News says that in Great Britain, Jack-O-Lanterns are traditionally made from turnips. Today, pumpkins are used instead of turnips.
10. A full moon on Halloween is very rare. Business Insider reports that the last one happened in 2001 and the next one is expected in 2020.
1 – World AIDS Day
2 – Cyber Monday
2 – Special Education Day
6 – National Salesperson’s Day
6 – St. Nicholas Day
7 – Letter Writing Day
7 – Pearl Harbor Day
8 – National Brownie Day
10 – Human Rights Day
11 – International Mountain Day
13 – Ice Cream Day
14 – International Children’s Day
15 – Bill of Rights Day
17 – Wright Brothers Day
20 – Go Caroling Day
24 – National Chocolate Day
21 – First Day of Winter
31 – Make Up Your Mind Day