Twitter is an important component to any business’s social media tool belt. It can be used to promote, give snippets of information about a company, or even help with customer service inquiries. When promoting your business through Twitter, it can often be difficult for posts to get the attention they deserve. Ultimately, you are striving for more favorites and retweets. Follow these tips to help keep your message from being buried in a sea of tweets.
1. Get noticed with hashtags.
Hashtags help boost your tweets to get them noticed. However, you must be careful not to overuse hashtags, or #CreateTooLongOfAHashtag. Too many tags makes your post look more like spam and having more than two words in a hashtag can be confusing for readers. Pick simple keywords that highlight the theme of your tweet and limit them to one per post if possible.
2. Timing is everything.
The amount of people you reach with your tweets can depend on what time you send them out. If you are a business to consumer company, you are more likely to be retweeted on Sunday, between 10 p.m. and 11 p.m. This could be because users are less likely to be working and are winding down at the end of the day on social media. The time that you decide to tweet could also depend on the target audience you are trying to reach out to. Consider your audience and what time might work best for you.
3. Give tweets a call to action.
One of the best ways to get a retweet? Just ask! Research shows that tweets that include “please retweet” are 4x more likely to be retweeted. Even if you abbreviate “retweet” with “RT,” you are still 3x more likely to get retweeted. But be sure to say “please,” not only does it show that you have impeccable manners, but it works like an advertisement by motivating targets with a call-to-action.
4. Include links in your tweets.
Embedded links that direct users to useful content like “how-to’s” enables you to include more content to an otherwise brief message. Studies have found that about 52% of retweets include links. The link can be to the business website, blog, or even to relevant news sources that is related to your industry. Are you worried that your links are too long? Twitter has a link shortener called t.co that shrinks website links down to 22 characters automatically so that you can include more content in your tweets.
5. Use bright and colorful imagery.
Images included in tweets are previewed on your Twitter feed, which are more intriguing to read and more attention-grabbing. In fact, tweets with images are 18% more likely to be retweeted than tweets that don’t have images. Choose pictures with rich, bright colors, or choose interesting images like infographics to help generate interest.