Add a reflection to simple type and graphics in Adobe Illustrator.
Create a document in Illustrator and using the Text Tool, type the words of your heading in all caps. Lowercase type with ascending characters doesn’t work for this tip. Change the type to outlines under the Type Menu>Create Outlines. If necessary, horizontally align the bottom edges or each letter. Give your shading a colorful fill or gradient.
Select your heading and using the Reflect tool, reflect a copy of it. Be sure to choose Copy and start the reflection from the bottom edge. Once you have reflected the letters, you may need to zoom in to make sure the bottom edges of the letters line up perfectly so there will be no gaps between the letters and letter shadows. You can see how they are aligned where they meet in #1 below.
With the reflected letters selected, go to the Filter Menu to Distort>Free Distort. Pull the sides up and out to create a foreshortened shape (#1). You can experiment with the amount of perspective that works best. #2 shows how this example looks in Outline mode after the filter was applied.
Now fill the shadow letters with a gradient that is darkest at the base of the letters and ends in white.
To complete the example shown here, simply add a circle shape for the sun and the additional type (#3). This effect also works well with simple graphics that have bottom edges aligned evenly on a horizontal plane.