Like picking out a proper color scheme, picking out the right font to enhance your design and appropriately get your advertising message across is important and never as easy as it seems. With thousands of fonts available to you, it can be difficult to find which one is right to use for your design. Here are a few tips to consider when choosing the right one.
Don’t always go with your favorite.
You may feel more inclined to pick out the font that you personally enjoy the most, but that’s not the right approach. You could get caught up wondering which font is the most unique, but what you think is a great font might not be the best for your design. Stylish, flashy typefaces are great to help stand out, but step back and think about what is appropriate and practical before you use it to write your advertising message. Remember who is going to be reading the message.
Sans or Serif?
When considering a good font, you may want to think about if you want to use a Sans or Serif typeface. Serif fonts have “feet” or flourishes on the letters, which makes the font more distinct and even easier to read. Sans Serif fonts, on the other hand, don’t have the extra embellishment and may be considered more difficult to read on print designs. They’re often considered more “futuristic,” while Serifs are more traditional-style typefaces. Also consider the medium of your ad when picking which font family you’re going for and remember that one of the most important things about picking the right font is legibility.
How to mix and match.
Many designs use a different font for the heading than the body. In fact, it’s rare to see a design, ad, or website that uses only one typeface. Many use at least two, one display font for the headline, and one simplified font for the body copy. This helps with hierarchy in the design, and can also break up the text if your ad is a little more on the wordy side.
The fonts you choose need to either be very similar to one another or contrast enough so that the design is still engaging and cohesive. Finding the right combo can be tricky, so the best way to find out if the fonts are compatible is to test-drive them on your design. Try different line weights and sizes, and play around with the kerning. Try out some great body and display fonts here.
- Never use more than 3 fonts in one design, they will distract the reader.
- If you choose a stylish display font, make sure that it’s legible.
- Never use a display font for body copy. It’s called “display” for a reason!
- Make sure that your font is always at least at a 12 pt size for easier readability.
- One of the most popular and most compatible fonts are the Helvetica font family. Easy to read, and works well with most designs.
- Having trouble finding fonts that work together? Try picking fonts created by the same artist(s).
- Here are some great websites for typography inspiration: