World Kindness Day (Nov. 13th)
Every year, November 13 marks World Kindness Day, when people all over the world perform simple and sometimes extraordinary acts of kindness. World Kindness Day encourages people to lend a helping hand, whether complimenting someone, picking up litter or adopting a pet. Businesses can celebrate World Kindness Day by advertising ways they honor the holiday:
- Suggest advertisements that encourage customers to donate food, clothes, books and other items. Include discounts to people who donate.
- Book stores, schools and churches can announce that they are hosting a week of pen-pal writing so that the local community can write letters to people around the world. For example, letters of support to members in the military.
- Studies show that kindness is linked to health. Health clubs, gyms, nutritionists, grocery stores, vitamin shops and other health-related businesses might want to host and advertise an activity to raise money for a cause.
- Play with a pay-it-forward theme by inspiring businesses to publish how they plan to use a productive day of sales to give back to the community. For example, they might sponsor a neighborhood block party or other party-themed event.
- A newspaper can feature a few pages of “kindness coupons” where businesses can choose to offer unique discounts that haven’t been done before, such as “pick a free item under $20 with any blue jeans purchase.”
Thanksgiving (Nov. 27th)
Businesses are looking for ways to compete with the turkeys, pilgrims and Black Friday deals swallowing up every newspaper on and around Thanksgiving. Try pitching these ideas for ads that pop:
- Thanksgiving and Black Friday can be very stressful for people hosting parties, cooking or anticipating family drama. Focus on the concept of relaxation by targeting businesses that sell bath
and body treatments, candles, pajamas, teas or music. Suggest that these products come with discounts that accompany a slogan such as “You need it most” or “Don’t forget to relax this holiday.”
- While many companies wait until Christmas to send out thank-you gifts to customers, businesses can get a head start on this task this year. They can offer giveaways to customers entering the store the week prior to Thanksgiving.
- Grocery stores, restaurants, food specialty stores and other food-related businesses can stand out among the crowd by featuring ethnic food instead of the traditional turkey, stuffing and cranberry sauce. Who wouldn’t notice an ad with a photo of a duck stuffed with candied oranges?
Christmas Day (Dec. 25th)
Along with the usual sales, businesses can increase foot traffic with unique holiday promotions.
- If a business’ target audience is active on Facebook, for example, they might offer a 12 days of Christmas social media promotion. A holiday photo competition is another idea, and themes can run the gamut from “Best Christmas Tree” to “Best Snowman” to “Best Christmas Destination.”
- Since Christmas is the season of giving, businesses might want to partner with a nonprofit organization. Businesses can set a goal of how much they want to raise and publish a series of advertisements that chart their progress.
- Think about how businesses can host promotions or rewards without lowering their prices. For example, craft stores, schools, churches, bakeries and flower shops could hold a holiday craft workshop for children to make ornaments, presents, baked goods or other holiday decorations. This helps draw parents in the door and could entice them to make a purchase.
New Year’s Eve (Dec. 31st)
Get businesses excited to advertise in the New Year by offering up selling ideas that shine.
- The cold winter months and New Year’s resolutions get people excited to be fit and live healthier lifestyles, especially after eating loads of yummy holiday food! Gyms, health and nutrition stores can promote a healthier lifestyle by offering discounted memberships and merchandise. They could also sponsor a weight loss contest and feature the winner in the newspaper!
- Businesses can announce their own New Year’s resolutions in a series of ads, describing how they plan to improve their products, services or even the community. For example, they might announce that they are the first in the area to feature a new technology and follow this with a list of products or services incorporating that technology.
- Rental and housing companies are typically in a lull during the winter months. It could be beneficial for them to offer discounts to new customers who rent or buy in December.