Meet Brian Dickerson, MultiAd’s VP of product development for art and ad services. We’ve been lucky to have him for the past 17 years! He’s managed MultiAd’s Builder division which includes Creative Outlet (formerly Ad-Builder), Creator Professional and Recas.
Brian Dickerson, VP of product development
What new and exciting things are you currently working on?
On a day-to-day basis, I work with internal IT staff on development of features for the Creative Outlet website, our new iPad app and Creator Professional. We’re always looking for new technology that we can implement and make the products the best they can be. We’re currently developing another iPad app for the real estate market that will be the first of its kind. It will allow real estate professionals to manage their entire marketing plan from beginning to end.
This will include Keynote® presentations, Pages® templates (including sell sheets and post cards), and iMovie® templates for creating videos to submit to YouTube. The app will also include features to help with social media. We are going to provide users with cover photos for Facebook, Linkedin, Twitter and Google+ that will match the rest of the marketing material templates that we are providing them. This will give them a consistent look for selling themselves and listings they have.
What’s your favorite part about your job?
I like coming up with new products and services that keep us current on new technology. I also enjoy traveling and meeting with clients to hear what they like or dislike about our products. It gives me a better idea of how people use our products so that I can continue to improve them.
What is your most memorable experience working at MultiAd?
I spent a year and a half doing sales for MultiAd when I was 24. My territory was from Northern California to Alaska, over to North Dakota and Nebraska. Growing up in Peoria, IL and also going to college here, that was a truly memorable time in my life. It makes you realize just how different our country is from place to place. Some strange occurrences include times like not bringing a coat with me to Washington and having to drive through the mountains in a snow storm, and seeing extra stacks of towels laid out to clean your hunting rifle in hotels.
What is your greatest professional achievement?
I’d say that launching AdBuilder.com
back in 2000 was my greatest professional achievement. It was the first time we were putting all of our content online. This was a huge change from where AdBuilder started – when we sent large books that people would cut and paste artwork out of.
What other jobs have you had in your field?
To make my way through college, I cleaned artificial kidneys at a hospital. This has nothing to do with my current field, but it’s still a fun story to share. I went straight from that to managing a marketing department for a real estate company. I handled design and media placement of all of our advertising. It really gave me an understanding of the newspaper industry and how their production departments work.
What life experiences have helped you develop in your job/field?
I think my love of being a geek and embracing all things technology has really helped. I’m always wanting to try new things and use them for our products. I’m grateful that I found a job that allows me to do that.
What do you enjoy doing in your downtime?
Brian and his son, Sean
I like playing video games and watching football with my son. At least this year I have Notre Dame football because my Bears are making it tough right now. I also enjoy working on my house and learning how to do it. I recently finished my basement and built a bar. It’s amazing what you can figure out how to do with YouTube.
What are some of your personal and professional goals in the next year?
I think next year will be the time I finally do a half marathon. I’ve been talking about it but will make it my goal to work on throughout the winter. Professionally, I want to get Creative Outlet Real Estate up and going. This is an entirely new area for us and we want to make it the best it can be.
What are the different places you have lived?
The only other place from Peoria is Sacramento, CA. I really enjoyed being out there and being so close to San Francisco and Lake Tahoe. It was hard to move back, but gave me the opportunity to launch AdBuilder.com