The busiest time of year is almost upon us! Read these four digital media tips to ensure you make the most out of your holiday campaign.
1. Start early.
For the big shopping seasons, people are starting to shop for the holidays earlier than ever. As shown in the 2013 July Google Consumer Survey, nearly half of surveyed shoppers already made plans for when to purchase their holiday gifts. Of those actively planning, 30% are expecting to start before Halloween and more than half will begin shopping before December even starts. Use social media to create a buzz around your brand well in advance of the holidays. Early October is a good time to start.
2. Run a social media competition with prizes.
Host a 12 days of Christmas social media promotion with one gift or deal every day for 12 consecutive days. This could also be tied into a 12 day holiday photo competition. Themes could be “Best Christmas Tree,” “Best Snowman,” or “Best Christmas Destination.” Some of the best social media campaigns are those that involve your customers and encourage sharing.
3. Be helpful.
People could always use some extra help during the holidays. You can use social media to offer helpful advice, tips and facts for your followers. Examples are gift ideas, how to maximize a limited holiday budget, recipes or decoration ideas. Using a hashtag will maintain brand awareness and potentially increase followers. Everyone appreciates useful advice and your customers will thank you for creating content that makes their lives a little easier during the holidays.
4. Organize your holiday emails.
During the holidays, shoppers are bombarded with holiday sales emails. But people who have signed up for your mailing list are invested in your business and products, so make your content easy for them to read by putting all the important information up top. Your biggest holiday promotions and showcased items should be the first things people see. Have a visible link to the items if they’re available online.
It’s a good idea to give people who are on your email list a special discount. They will appreciate it and keep reading your future emails. Don’t forget to put the discount at the top of your email!