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6 Tips to Attract Customers With Compelling Ads

If you know advertising, then you know the ability to write high impact copy is an important skill. To get potential customers to take action, your content needs to be enticing. Here are six tips to attract customers with compelling ads:

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Speak one-on-one with your readers.

Use you, your and you’re as much as you can. Words like this help create a relationship with your readers. Consumers usually don’t want to know about you but rather what you can do for them, so keep words such as  I, me and we words to a minimum.

Words such as exclusive, results, save, and easy all sell well because they promise a  benefit. This is will catch the reader’s attention because they’ll be able to visualize a clear benefit and image of what your products will do for them.

Focus on the benefits.

Sit down and brainstorm the benefits and what your audience can gain by using your product or service. List the features for your readers and spell out what those features will deliver.

Tailor your ads to your audience.

Once you know the features of your product or service that your audience will benefit from, think about your audience’ demographics and key buying decisions. Knowing your audience will help you when it comes to choosing how to write the ads and deciding what kind of language to use.

Add a call to action.

Create a call-to-action to increase your campaign effectiveness. Start with subjects and verbs. For example: “Sign up to experience easy booking.” Verbs can be very powerful and gain the best responses from readers.

Examples of powerful verbs include: improve, discover, learn, win.

Imply scarcity.

Getting your readers to act immediately is essential for them to act at all. Once they start doing something else, you might lose them. Try adding a deadline to your offer so they have a limited time to act.

Words that imply scarcity include: Limited, soon, today only, running-out.

Use the right font for the medium.

It’s important to consider the readability of certain fonts in different media. Web Designer Depot has a great infographic about serif fonts and when to use them.

Fonts for print

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Image from FontCo

Serif fonts are easier to read when it comes to fonts on paper. The individual letters are more distinct because of the flourishes on the letters. Without the serif, our brains have to spend longer identifying the letter because the shape is less distinctive. Easy-to-read serif fonts: Century, Caslon, Baskerville, Jenson

Fonts for web and email

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Image from FontCo

Sans serif doesn’t have the projecting features like a serif font. Web has a smaller resolution than printed works, so this can make small serif characters harder to read than sans-serif characters because of its more complex shapes. Easy-to-read sans serif fonts: Helevetica, Arial, Courier, Verdana

Did You Know That You Can Pay-Per-Piece for Content Not in Your Subscription?

Once you set up your free account with Creative Outlet, you can pay-per-piece for any type of content that fits your needs. Whether it’s a photograph, template, logo, special section or any other type of content housed on Creative Outlet, you have the option to purchase a single piece of content on an as-needed basis, despite what subscription you have or don’t have. Of course, if you have a subscription to a particular product, for example, auto images, you will not be prompted to pay-per-piece for auto images. However, if you want a single holiday photo to place in a particular ad and do not have or need a holiday content subscription, then Pay-per-piece is for you! Prices range from $5-80 per piece and prices are tiered by the size and resolution that you need.

1. First, make sure that you are logged in with your account. You cannot purchase or download files unless you are logged in.

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2. If you are a subscriber, everything that you are subscribed to will be marked with a gray star in the upper right corner of every image. If you want to view only content that you are subscribed to, click the “Subscribed Only” button at the top of your search. It will turn blue when it is selected. When selected, it will only show photos that you can download automatically without paying per piece. For this tutorial, make sure the “Subscribed Only” button is NOT selected so you can view items that you are NOT subscribed to.

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3. Begin your search by selecting the product category or simply typing in the search bar on the main page. I do not have a subscription to Food Photography by Adlife, so I’ll choose that product from the Products drop-down menu.

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4. Let’s say that you are looking for a food template for the month of November. In the Grocery Ad Templates category of this product, choose November. After choosing your category, notice that all the photos are missing the gray star previously described. This means that you are NOT subscribed to these images and will be prompted to pay-per-piece.

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5. Select the template or image that you are interested in. To the right, you’ll see a gray purchase box with pricing information. The cart icon will add the image to your cart. The file-box icon next to the cart icon will add the image to your My Library. For more information about how My Library works, visit the Did You Know My Library and Notes blog here.

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6. Once you’ve added the image to your cart, you’ll get a notification that says it was added. You’ll need to open your cart by clicking on the cart icon at the top of the webpage.

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7. Once you open your cart, you’ll see how many items are in it and how much those items total. Since I only have one item in my cart worth $25, that is my total. Click the Checkout button at the bottom of the image.

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8. Fill out all the required billing information and hit Submit. Follow the necessary prompts to complete your purchase.

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Get Inspired with Our End-of-the-Year Selling Ideas

November

World Kindness Day (Nov. 13th)  

Every year, November 13 marks World Kindness Day, when people all over the world perform simple and sometimes extraordinary acts of kindness. World Kindness Day encourages people to lend a helping hand, whether complimenting someone, picking up litter or adopting a pet. Businesses can celebrate World Kindness Day by advertising ways they honor the holiday:DonationCan2HC1212_S_72_C_R

  • Suggest advertisements that encourage customers to donate food, clothes, books and other items. Include discounts to people who donate.
  • Book stores, schools and churches can announce that they are hosting a week of pen-pal writing so that the local community can write letters to people around the world. For example, letters of support to members in the military.
  • Studies show that kindness is linked to health. Health clubs, gyms, nutritionists, grocery stores, vitamin shops and other health-related businesses might want to host and advertise an activity to raise money for a cause.
  • Play with a pay-it-forward theme by inspiring businesses to publish how they plan to use a productive day of sales to give back to the community. For example, they might sponsor a neighborhood block party or other party-themed event.
  • A newspaper can feature a few pages of “kindness coupons” where businesses can choose to offer unique discounts that haven’t been done before, such as “pick a free item under $20 with any blue jeans purchase.”

 

Thanksgiving (Nov. 27th)

Businesses are looking for ways to compete with the turkeys, pilgrims and Black Friday deals swallowing up every newspaper on and around Thanksgiving. Try pitching these ideas for ads that pop:

  • Thanksgiving and Black Friday can be very stressful for people hosting parties, cooking or anticipating family drama. Focus on the concept of relaxation by targeting businesses that sell bath
    Cornucopia3FSHC1302_S_72_C_R and body treatments, candles, pajamas, teas or music. Suggest that these products come with discounts that accompany a slogan such as “You need it most” or “Don’t forget to relax this holiday.”
  • While many companies wait until Christmas to send out thank-you gifts to customers, businesses can get a head start on this task this year. They can offer giveaways to customers entering the store the week prior to Thanksgiving.
  • Grocery stores, restaurants, food specialty stores and other food-related businesses can stand out among the crowd by featuring ethnic food instead of the traditional turkey, stuffing and cranberry sauce. Who wouldn’t notice an ad with a photo of a duck stuffed with candied oranges?

December

Christmas Day (Dec. 25th)

Along with the usual sales, businesses can increase foot traffic with unique holiday promotions.

  • If a business’ target audience is active on Facebook, for example, they might offer a 12 days of Christmas social media promotion. A holiday photo competition is another idea, and themes can run the gamut from “Best Christmas Tree” to “Best Snowman” to “Best Christmas Destination.”
  • Since Christmas is the season of giving, Snowman2HC1312_S_72_C_Rbusinesses might want to partner with a nonprofit organization. Businesses can set a goal of how much they want to raise and publish a series of advertisements that chart their progress.
  • Think about how businesses can host promotions or rewards without lowering their prices.  For example, craft stores, schools, churches, bakeries and flower shops could hold a holiday craft workshop for children to make ornaments, presents, baked goods or other holiday decorations. This helps draw parents in the door and could entice them to make a purchase.

 

New Year’s Eve (Dec. 31st)

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Get businesses excited to advertise in the New Year by offering up selling ideas that shine.

  • The cold winter months and New Year’s resolutions get people excited to be fit and live healthier lifestyles, especially after eating loads of yummy holiday food! Gyms, health and nutrition stores can promote a healthier lifestyle by offering discounted memberships and merchandise. They could also sponsor a weight loss contest and feature the winner in the newspaper!
  • Businesses can announce their own New Year’s resolutions in a series of ads, describing how they plan to improve their products, services or even the community. For example, they might announce that they are the first in the area to feature a new technology and follow this with a list of products or services incorporating that technology.
  • Rental and housing companies are typically in a lull during the winter months. It could be beneficial for them to offer discounts to new customers who rent or buy in December.

Did You Know You Can Request Custom Art – for Free?

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Ever think you’d need a giant pie cascading atop one of your employees stuffing their face with it? Maybe not, but someone else did and our guess is that there are times when you are designing an ad and need something specific, unique or custom. There are also times when it’s not that specific but you simply can’t find the right image. There’s a solution for times like these!

Creative Outlet provides an art service called, We’ll Create It, so you can get exactly what you’re looking for. No matter how off-the-wall it is, our talented in-house illustrators will go the extra mile to ensure you get what you need. And guess what?! With a subscription to Creative Outlet, you are entitled to a new art request every month, for FREE! That’s twelve free art requests per year and twelve ways to stand out among the crowd.

To get started, just submit your art request by clicking here or by following the steps below.

1.) Sign in to www.creativeoutlet.com.

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2.) Under the Products drop-down menu, select Ad-Builder.

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3.) Under the “Additional Content from Ad-Builder” heading, click on the tile that says “We’ll Create It.”

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4.) Fill out the request form and hit submit at the bottom.

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5.) Please note that the turn-time for these requests is five to seven business days. For more details, please review the Rules and Guidelines at the top of the request form.

1-Minute Workshop: Simulated Depth

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Creating Simulated Depth in Adobe Illustrator

Step 1

Simulated depth, or imitation 3D, can be created in Illustrator in a few quick steps. This method is best when you’re working with playful, stylistic cartoons. To start, draw a jack-o-lantern and duplicate its shape.

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Step 2

Select the duplicated shape and go to Effect>Pathfinder>Unite. This will merge all the paths within the pumpkin into one path. Adjust the color of the second pumpkin to a darker orange with a brownish tone.

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Step 3

The next step is to position the darker colored shape behind the original. The farther away from the original, the deeper the depth will be.

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Step 4

Now, all you need to do is add a few points to create the effect. Using the pen tool, click on the path to add a point. Once a point is added, it can be dragged or moved. Simply move the points on the bottom pumpkin so they align with the points on the top pumpkin.

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Step 5

The final effect should look like the example on the right. To complete the effect, you may apply a gradient for contrast to the bottom layer.

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Enhancing Your Design with Textures

Textured images are popular in design because they integrate depth, interest and dimension to a print or digital project. The subtle utilization of a texture takes a design from being flat to fun and alive. Here are four different ways you can enhance your design with textures:

1. Textures as Backgrounds

Using a texture as a background in an image can really liven up the photo. But don’t over-use the texture because it might distract from the main content. Always keep the texture to scale with the rest of the image.

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2. Textures as an Overlay

Sometimes textures can be used as an overlay to give an image a vintage look.

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3. Textures in Text

Textures can also be placed inside text. If there is a texture or background that relates to the word or phrase, use that for added emphasis of the word or phrase.

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4. Textures in Illustrations

Vector illustrations are always very clean and crisp, and can be part of their charm. But there are times when you want to add a little texture to them to create a printed or worn look.

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