Methods, messages and designs in advertisements can become quickly outdated and less effective because people get used to the same tactics. Make sure that your advertising strategy is re-evaluated and refreshed at least annually. Don’t let your efforts remain the same for too long, or you will trail behind. If you feel that something isn’t working with your advertising efforts, perhaps it’s time that it gets a spring cleaning.
1. Scope out the competition.
One important way that you can keep yourself up-to-date on any current advertising or marketing trends is to peek at what your biggest competitors are up to. Obviously you shouldn’t be stealing ideas but take note of the methods that they use to send their messages. Check their advertisements, blogs, attend any of their seminars, or peek at their social media pages. Are they doing something different that works better?
2. Question your advertising executions.
Take a good look at your existing ads and how they’re being executed, and ask yourself these questions:
- Are the ads being promoted in the right places?
- Are they targeting the correct people?
- Is the message being promoted often enough, or too often?
- Is the design or message up to date?
Since change can happen quickly in the world of advertising, it’s important to consider these questions during a long-term advertising campaign. If you feel that certain ads aren’t effectively being executed, make the appropriate changes.
3. Cut the ads that just aren’t working.
If you feel unsure after considering the above questions, check the stats on your existing ads. Are they reaching enough people? Are they getting any attention? Is the overall message effective? If not, it’s time to cut them out of your existing campaign so that you can focus on the more effective ones. Eliminating these “broken legs” can strengthen your advertising plan or campaign. Cutting ineffective ads also saves you money, so don’t let these advertisements eat up any more of your budget.
4. Go for a makeover.
If you feel that the big idea for your campaign no longer fits the brand, consider a new approach altogether. This could happen because of a change in buying trends, new products, or other various internal and external factors. Make sure that any drastic changes are backed up with thorough research.
One of the easiest and most fun ways to spring clean? Give your social media accounts a makeover! Add bright new profile photos and clear out any information or images that are no longer relevant. This new perspective can help inspire, and it’s an excellent way to kick off your spring cleaning.
5. See if your budget needs an upgrade.
After your changes are considered, peek at your budget and plan accordingly. Even if you aren’t making significant changes, make sure that you aren’t overspending on your advertising budget, and you aren’t skimping out as well. Advertising is an incredibly important strategy for any business, big or small.
6. See how you can incorporate co-op advertising to stretch your ad dollars further.
MultiAd has a great tool called Recas, which helps the media industry, manufacturers, retailers and more find co-op ad dollars. Get more sales by expanding your advertising. Let Recas help you do it. Visit their new website by clicking here.