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Get Moving This May with Fitness Targeted Ads!

May is National Physical Fitness and Sports Month as well as National Bike Month and there isn’t a better time to celebrate than with warm weather, sunshine and hot deals on everything fitness.

Target local bike shops, gyms and fitness centers. Consider writing an article about the importance of exercise, eating healthy or the benefits of bicycle commuting and offer ad space to local businesses on the page.

Encourage Sales Promotions

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Encourage a sales promotion with local gyms and fitness centers and clubs for the month of May. Cutting enrollment fees, offering the month of May for free for non-members, and offering coupons is a great way to celebrate National Fitness Month. Local bike shops and sporting goods stores can also offer discounts as well.

Races, Marathons, and Triathlons

CoupleBikesHC1309_S_72_C_RThink about writing an inspiring feature story about a local resident who has won a race, marathon, or triathlon to support the hard-working individuals in your community. Ads for upcoming races and racing gear could be featured by the story.

Fitness/Health Fairs

Suggest a special celebration with a variety of local businesses such as the local medical centers, heart association, educational institutions, sporting goods stores or clubs. It could be conducted at local malls and shopping centers, parks or recreation centers. Branded items could also be given away at the event for further advertising. 

Spread the word!

Join the conversation and share ideas about how small businesses can work with newspapers on our Google+Facebook and Twitter pages!

Find great fitness, sports,  and bicycle images on Creative Outlet!

Eye-Catching Newspaper Ads

Who says you can’t utilize a newspaper’s layout and articles to execute your ad? Creating a newspaper ad that creates optical illusions with a newspaper’s layout and text from articles can be seriously eye-catching and entertaining. This is a fun and clever way to advertise that stands out from other ads. Here are some examples of innovative ads that use imitation newspaper pages in their design:

 

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Image via AdWeek

 

This is for an ad for the popular HBO show, Game of Thrones. The dragon hovers over two pages of imitation news stories in the New York  Times with the information about the program underneath the shadow. This idea could be used for anything that flies and/or casts a shadow.

 

 

 

 

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Image via AdWeek

 

Daydreaming of renovating your kitchen? This clever 3D ad for Corona Kitchen shows a kitchen popping out of the newspaper text in the classifieds section. This certainly stands out amid the flat composition of the rest of the page. This is a good example of how you don’t need a lot of color or images to make your ad stand out to readers.

 

 

 

 

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Image via Ads of the World

 

This ad for a Stihl grass trimmer makes a clean cut path through the text which implies the precision of the power tool. The article itself is about homeowners looking for better outdoor power tools. Using implication by arranging the text in a certain is a great way to advertise what your product or service can do.

 

June Targeting List

Title

Holidays
14 Flag Day
15 Father’s Day

Day Events
1 National Cancer Survivors Day
4 International Day of Innocent Children Victims of Aggression
5 World Environment Day
6 National Donut Day
7 National Trails Day
8 Children’s Day
12 National Jerky Day
12 National Nursing Assistants Day
13 Friday the Thirteenth
14 Family History Day
14 World Blood Donor Day
15 Native American Citizenship Day
15 Nature Photograph Day
18 International Sushi Day
20 National Productivity Day
20 Take Your Dog to Work Day
21 Go Skateboarding Day
21 National Daylight Appreciation Day
21 First Day of Summer
21 World Music Day
23 Baby Boomers Recognition Day
23 Public Service Day
26 National Handshake Day
27 Decide to be Married Day
29 America’s Kids Day

Weekly Celebrations
1-7 National Business Etiquette Week
7-14 International Clothesline Week
8-14 National Flag Week
11-14 NCAA Division I Men’s and Women’s Outdoor Track & Field
Championships
12-13 FIFA World Cup Brazil
12-15 US Open (Golf) Championship
12-19 National Nursing Assistants Week
16-22 Meet A Mate Week
19-22 US Women’s Open Championship

Month

Children’s Awareness Month
Effective Communications Month
Gay & Lesbian Pride Month
International Men’s Month
National Bathroom Reading Month
National Candy Month
National Iced Tea Month
National Rivers Month
National Safety Month
National Soul Food Month
Professional Wellness Month
Rebuild Your Life Month
Sports America Kids Month

LinkedIn Feature Changes

Influencer

linkedin_iconLinkedIn, the professional and business oriented social media platform, is in the process of changing some of their website’s features. In February, LinkedIn reported that they began rolling out access to its publishing tool, named Influencer, to all users.

Influencer is essentially adding blog functionality to LinkedIn. Previously, this feature was only available to a limited number of high-profile users, like Richard Branson, Martha Stewart and Bill Gates.

Influencer posts are a part of the user’s or business’s profile, but allows for a separate group of followers that are outside of your network. Users with this functionality will see an edit icon in their “Share a status update” box on the LinkedIn homepage.

At this time, the functionality is still rolling out to all users. LinkedIn is allowing for users to apply to receive this feature sooner.

Removal of Products & Services Tab

On April 14, LinkedIn is removing their Products & Services tab. The Products & Services tab allowed for a page to have a section at the top describing what they have to offer, followed by a list of their different products/services which were accompanied by an image and description.

LinkedIn’s suggested alternatives to the defunct tab include Showcase Pages and Company Updates. Company updates are simply posts sent out by your company page and will appear on the timelines of the page’s followers. Showcase pages can be considered sub-pages to the main company page. They are connected to the company page, but can gather their own followers. Showcase Pages can create their own status updates that will only be shared with its own followers, rather than the entire company page’s followers.

Do’s and Don’ts When Your Design Space is Limited

When it comes to designing ads for small placements, there are a lot of things to consider when working in a confined space. You must deliver your message effectively, yet also make it eye-catching. Here are some do’s and don’ts when designing with limited space:

DO create a design that appeals to the senses

hot_chocolateUse visuals relevant to the time of year and what you’re advertising. For example, a diner would most likely use a picture of a cup of hot chocolate in their advertisement in the winter months instead of a picture of a cool glass of lemonade. Creating ads that appeal to the senses will be more enticing for the viewer.

DO use contrast to catch attention

You want your ad to stand out and one of the best ways to do this is to utilize contrast. Use dark text against a light background and vice-versa. It’s much easier to read and will make your ad pop. Use varying font sizes to imply importance.

DO stick with the essence of your brand

You don’t want to be so edgy in your design that you stray away from the essence of your brand. You want people to identify your brand and that may be hard to do if there isn’t consistency in style or tone in your ads. The colors and images should correspond with one another in all of your ads, including the smaller ones.

DON’T overload your design

guy_taxesNobody likes clutter. It can make your ad look confusing and it’s not pleasing to the eye, especially if your ad is on the smaller side. Stick with only a couple of different fonts and colors, and try to leave a little bit of white space to avoid visual clutter.

DON’T use jargon

Pick a simple message and stick to it. Your customers usually aren’t seasoned experts on your product or service and it could potentially be a huge turn off if they can’t understand your message. Try to use simple terms and avoid jargon.

DON’T forget your contact info

women_phoneOne of the most important things in your ad is your contact info. Don’t ever leave it out to save space  in the design. This guides them to your business without them having to search for it. Only about two  or three points of contact are needed and anything more may be excessive.

It’s Almost Cinco De Mayo! Add a Little Fiesta to Your Advertisements!

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Cinco De Mayo is right around the corner on the 5th of May. It’s celebrated primarily in the United States and in some parts of Mexico. The holiday is observed as a celebration of Mexican pride, traditions, and culture. Here are some creative ideas for promoting this holiday:

Fiestas!- Perhaps the most obvious idea to remind local businesses of is for them to consider hosting a Mexican themed event, offer discounts on clothes, party decorations or Mexican inspired food and drinks.

Numero cinco- Suggest that businesses use the number 5 in advertisements. This can be done with 5% discounts, $5 off a purchase, or buy 5 items and get one free.

Activities and contests- Fill a piñata with candy and coupons, hold a costume contest, or a “guac-off” or a salsa competition for the best tasting guacamole or salsa. Remind businesses to include social media links so that their advertisements get the most return by directing customers to where they can get in on the action.

 Search for Cinco De Mayo on Creative Outlet!