Meet Tim Brennan, VP of Strategic Development at Recas! Tim is going on 15 years with MultiAd and is very passionate about what he does for Recas co-op advertising. Here, he tells us about his time with MultiAd and some interesting facts about himself.
What is your role at MultiAd?
I am the Vice President of Strategic Development at Recas, a division of MultiAd. That means that I help build co-op advertising solutions between manufacturers and media operations for local dealers. We work to help businesses utilize the advantages of manufacturer brand programs in print, broadcast and digital media with direct and indirect support.
What’s your favorite part of your job?
The people. I’ve had the privilege of meeting and working with some top-notch folks around the country over the years. I love their passion for the advertising business and have learned a lot in the process. With the transition from “old media” to “new media,” there’s been a huge learning curve for everyone in making the process work for local businesses. That’s been my passion from the very beginning. I like helping the local business hang on and thrive in the age of the big box, which is usually done through consistency in message and strong partner affiliations. It’s still very much a people business.
What past jobs/experiences have helped you along the way in your career?
I’ve been in the business of brand sales promotion for over 25 years, and have worked a lot in the field of co-op advertising and market development support, which helped me build my skills. My first job out of college as Co-op Administrator at Fair Discount Department Store helped start my career with a solid foundation in how manufacturers help local businesses advertise to move inventory. From there, I was able to move up as advertising director for the company, where I managed an advertising team to develop the marketing and sales promotions for our regional discount department stores. After moving on to a decade of local business in newspapers, my skills in co-op advertising eventually led me to MultiAd. That’s where I began working on products and strategies to build advertising with media clients in our AdBuilder Graphics, Creator Ad Production and Recas solutions.
How long have you been with MultiAd?
Well, I actually started out as a client for a lot of years. I brought Recas into the Fair in 1989 (when it was paper and micro-fiche). I also worked with Recas through two different newspapers in New England until I was recruited over in 1999. I started at MultiAd as a business development manager in the Northeast and became the Vice President of Recas Strategic Development almost two years ago.
What’s a typical day at work like for you?
Never a dull moment…although I kind of miss the dull moments. It’s usually a mix of client calls and consultations along with work on new business on every end of the advertising spectrum from media, manufacturers and retailers. When the phone rings, it could be anything from a new rep at a small community paper to a brand manager with a major manufacturer, usually with questions on the complexities of co-op advertising and media.
What’s your fondest memory of your time at MultiAd?
That’s a tough one. It’s hard to not pull out some funny anecdotes that really shouldn’t be shared here. In my role working with many sometimes competing entities, I have to be a living, breathing non-disclosure act. There have been a lot of great times in great places over the years. MultiAd helped me step foot in each of the contiguous states so far, and that’s been pretty cool. It’s a pretty big and diverse country.
Do you have any fears?
Articles like this.
What’s the best dish you can cook?
Outside of the grill, the best I can do is boil water. Love my grill time though.
Do you have any hobbies? What do you like to do in your free time?
By necessity, home improvement. I bought a house back in 2003 that needed pretty much everything replaced except the foundation. After 11 years of a lot of trial and error, it’s actually a pretty neat place that I capped off with a new deck and pergola last year. Plus I’ve carved my way to a pretty neat view of New Hampshire scenery after years of chainsaw and bonfire activity.
If you could hang out with any celebrity for a day, who would you choose and why?
I’m not a big fan of our myopic celebrity culture. I’d rather sit down and have a beer with any random stranger to get their viewpoint of the world.
What kind of music do you listen to? Do you have a favorite musician/band?
My music tastes are all over the place and hard to peg. Anyone scrolling through my collection may be a bit mystified by the variety. I guess my favorite band would be The Killers. My wife has had a crush on the lead singer Brandon Flowers for a while and we’ve seen them in California, Massachusettes and Connecticut, and on a strange whim at Wembley Stadium in London last year. Good stuff.
What are your greatest personal and professional achievements?
Another tough one. All of my achievements have involved the collaboration of others and I consider them all mutual successes. I guess one of the better ones would be the 10th anniversary I’ll celebrate with my wife Doreen this year. Obviously, she’s a very patient and forgiving soul.
Do you have any pets?
Dogs. Currently Cricket, a Portuguese Water Dog, who hates the water, and Meiko, a Shih Tzu, who thinks he’s a much bigger dog than he is. I did once have a great Golden Retriever named Bailey, who I took on a sabbatical around the country back in 2002. He peed in 32 states along with the Atlantic, Pacific and the Gulf of Mexico. Great dog.