With millions of websites available in the internet, it’s crucial for many businesses to get noticed in the World Wide Web. So, many utilize SEO, or search engine optimization, to help their website come up first on a Google search. However, did you know that using images on your websites and blogs can help with SEO? Here are a few useful tips to help utilize your images for better SEO.
Don’t forget about images for improving the SEO ranking for your websites and blogs.
Make sure the image file size is small.
Not only do fast-loading websites ensure that a user spends more time on it, but loading time is also taken into consideration when determining website ranking. Google, like many internet users, value websites that are quick to load . To help with this, make sure that all images that are used are saved on the smallest file size possible, without sacrificing the quality, of course. Do note that simply letting the browser resize the image, or resizing the image once it’s uploaded is not the same thing, the file size will still remain the same.
Create the right file name.
Almost everything goes into consideration when it comes to SEO rankings. Yes, even your file names! Before you upload a photo to a website or blog, make sure that the file name itself is related to what the content is about. Google isn’t likely to understand what “Image01234.png” is, so pick certain keywords that correspond to the page that it’s being uploaded to.
Captions are key.
If the file name is important to SEO, it should come to no surprise that image captions play a role as well. Write captions for images using keywords that correspond with the keywords in the image file name and article or page text. Additionally, captions are important for persuading readers to keep on reading since images are one of the first things that the reader’s eyes will drift to. So, choose your words wisely!
Use keywords in the alt-text.
Alt-text is the alternative html text used for an image that tells the browser what the image is. It’s often the text that you see when the image cannot load. So, it’s important that web browsers can recognize the image using keywords in the alt-text. To do this, you need to change the image’s tag in the text editor.
For example, the tag will look something like this:
<img src="barking-dog.jpg" />
Depending on what you’ve named your image will determine what’s after “img src”. To add the alt-text tag, type “alt=” into the tag, followed by similar keywords.
Here’s what the end result would look like:
<img src="barking-dog.jpg" alt="Barking Dog" />
Use images in context.
Search engines assess the text that surrounds an image to figure out what’s important about that page. So, any image that’s used should not only have the right title and file name, but it needs to be related to the text. Keywords in the surrounding text should match the keywords used in the caption, alt-text and file name. To put it simply, the picture needs to be relevant to the page. Don’t use pictures of cats if your page is talking about dogs.
One major takeaway from this is that keywords are incredibly important to SEO. Search engines take into consideration how relevant your page and images are for online searches through your keywords. However, although you may want to use one word to use for your page or blog, it’s very difficult for there to be SEO success for a page that only uses one unspecific word as a keyword. Try using specific, short phrases that can make the page more relevant in an online search. For example, if you’re writing a blog about owning dogs, don’t choose “dog” as your keyword. Instead, try using something like “dog training tips,” or more specific phrases that correspond to the topic the page is about. Keeping these elements in mind can ensure that imagery aids in your search engine relevance!