Pumpkins, pumpkins everywhere. Those big, orange squashes aren’t just for carving anymore. They rule the autumn season, and it seems that everything is pumpkin-themed lately, and it’s become a fantastic marketing tool for many companies. Before the weather even began cooling, Starbucks already announced that they’ll be releasing their ever-popular Pumpkin Spice Latte early this year (made with a new recipe!). Pumpkin spiced coffees, or other pumpkin-flavored foods and beverages, remind everyone why fall is the favorite season, but there are so many other non pumpkin-related marketing opportunities! While you’re still gearing up for fall, take a look at these pumpkin spice-less ways to advertise during the fall season.
Support your local teams.
Get involved with community events by advertising for or during fall sporting events like high school football games. Advertise discounts on game nights, or even discounts for when the home team has a win. This would be a great opportunity to advertise in the local newspaper. Offer to sell team merchandise in the store, or even create goods that have the team colors or logo on them. Even decorating the interior of your storefront in a way that shows your support can solidify your place in the community and show that you’re a team player, too!
Get spooky for Halloween.
Have some fun with your fall holiday selling by taking on a Halloween theme. Participate in the yearly trick-or-treating by giving away candy if your store’s location is appropriate to do so. Create small trick-or-treat goodie bags to give out to kids who show up in a costume, and even encourage adult shoppers to come in dressed up for a special Halloween discount. This can even be taken to social media, where shoppers can send in pictures of their Halloween costumes and be voted on depending the amount of likes or favorites their pictures receives. Advertise any costume contest and have prize giveaways for the winners. Even have the employees dress up during the week of Halloween, then be sure to post them on social media.
Have a company mascot? Create a contest with employees to create the best mascot costume or company-related costume and set them loose in the area as “brand ambassadors.” It’s a great free, fun idea for Halloween night! The mascots can even hand out candy bags with a company business card.
Remind everyone to give thanks.
Thanksgiving is a time of humanity, a perfect opportunity to show everyone your personal side once the ghouls of Halloween have gone away for the year. Take to social media to encourage followers to share family Thanksgiving recipes and photos on your page. A great campaign can be generated by the responses received. With Thanksgiving kicking off the holiday season, it’s also an excellent idea to get the community involved with a fundraiser for a local charity. Don’t be afraid to be personable, thankful and kind this time of year!
There are, in fact, other fall flavors to feature.
Who knew! If you’re in the food and beverage industry, advertising other fall flavored items like apple, cinnamon and maple will offer something a little different during the pumpkin-flavored takeover. This blog listing seasonal pumpkin-free beers has the right idea, add some variety! Seasonal items are great, but it’s okay to change things up every year, and it’s even better to stand out.
Additionally, grocery stores and markets can blog, advertise or social share special recipes featuring particular items in their shop. Everyone loves to create warm, homemade goods for the fall and Thanksgiving holidays, so advertising different recipes to try can prompt them to come into your store and give your recipes a whirl. Even if food and beverage isn’t part of your business, sharing personal Thanksgiving recipes on social media are sure to be a hit.
Although pumpkin is well-loved, don’t let that be the only special element you bring to your fall marketing efforts. There are still plenty of different ways that you can market during the fall season, and amongst the many other fall sales around you, you’ll want to stand out! Brainstorming the many other reasons so many people like fall can help create more unique marketing schemes. Don’t be afraid to think outside of the pumpkin, it can help lead you to a great sales season.