Are you looking for ideas to improve your social media marketing over the holiday season? A recent MarketLive survey shows social media will influence half of holiday shoppers this season! According to the survey, customers take part in several online social activities such as looking up reviews for products, searching for gift ideas and seeking product referrals from friends. Use the following tips to help start up your holiday social media campaign and watch your social media interaction soar!
1. Update your headers.
Change your Twitter and Facebook cover photos to something winter or holiday themed to get people in the holiday spirit. Think of your headers as billboards to promote the information that’s most important for your business during the holiday season. Use the cover photo to direct your fans to a holiday contest, showcase your holiday products, promote seasonal deals or encourage interaction on your page.
2. Make a holiday hashtag.
Hashtags are a popular way to share information and discover topics on social networks. They allow us to target users interested in a specific topic, make posts easier to find and can increase overall brand awareness.
Come up with your own company hashtag to use throughout the holiday season to get people to talk about your brand in their social media posts. This can be especially helpful if you’re holding various holiday contests because you can search the hashtag to see who has entered it. Make sure to use it consistently on all your social channels. Some examples of successful holiday hashtags that companies have used are:
#MacysBelieve – This hashtag was used by Macy’s for three consecutive holiday seasons and it encouraged kids to send letters to Santa at their stores. For every letter received, one dollar was donated to the Make-A-Wish Foundation. Macy’s used the hashtag across all of their social channels to drive awareness.
#MyKindOfHoliday- Target used this hashtag to encourage fans to share their holiday traditions on social media. Macy’s also used the hashtag to run weekly challenges on Instagram and offer last-minute shopping tips via Twitter. The campaign’s gift-giving photos and videos helped last-minute shoppers who needed a little inspiration on what to buy.
#SweaterGenerator- Coke Zero encouraged fans to design a festive sweater on their website and share with friends using this hashtag. Sharing was profitable for followers because the 100 most popular sweaters were made for their creators to use for Christmas.
2. Tie holiday offers to social sharing.
According to WebbedFeet, 92% of consumers report that they trust recommendations from people they know such as friends, family and co-workers. Thus, try offering an incentive for fans who refer their friends. For example, you could host a holiday contest and give a discount code that can be used online for in-store for anyone who enters. For a chance to win a larger discount or prize, specify that users must share the contest with friends on their various social media profiles. This way, your brand will spread quickly and will be on consumers’ minds when they make holiday purchase decisions.
4. Share your customer’s holiday photos.
Everyone knows that sharing photos on social media increases engagement, but sharing authentic photos taken by your customers is even better! Ask consumers to take a picture enjoying the holiday season with your product or service. You can also ask users to use your company’s holiday hashtag. Increase engagement by offering a special prize for the best photo and give it recognition by using it as your brand’s cover photo.
Social media marketing can be a driving force behind holiday sales. It’s time to get serious and leverage your social networks to drive more holiday sales.