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Most businesses know that a well-defined target market is more important than ever. What they may not know, is that it’s worthwhile to re-evaluate who your target market is because the business climate is always changing. New competitors, technology and economic drifts are just a few factors that contribute to a changing market. Here’s a crash course on defining your target market to get you started:
Understanding who your customers are and how they are changing is crucial to your business. Figure out who has a need for your product or service and tailor your marketing accordingly. Some examples are:
- Income Level
- Marital Status
Psychographics go deeper into the personality of your target market. Some things to consider are:
- Buying motives
- Religious/Political beliefs
Look at your Competition
Who are your competitors targeting? Instead of going for the same market, think about what they’re missing. Here’s a great article by Inc. about how niche marketing can be successful.
Analyze your Product/Service and your Current Customer Base
Think about the features of your product or service and their benefits. Then think about what kinds of customers would benefit from the features. Look for common characteristics and interests in your current customers and find out why they buy from you. Analyzing them can bring in similar customers and lead to opportunities to expand you customer base.
Evaluate Your Decision
You should now have a pretty good idea of who your target market should be. Next, consider these questions:
- Are there enough people in the area that fit my criteria to develop a market out of?
- Would these people be able to afford what I’m trying to sell?
- How and when should I reach them?
- What drives my target to make decisions?
If you can’t find answers to these questions doing a basic Internet search, you might also try looking up blogs of potential customers to see what they’re talking about, asking your current customers for feedback, or even creating a survey for current and potential customers and then offering a promotion item to encourage their feedback.
Creative Outlet recently launched an iPad® app that is free to both subscribers and non-subscribers. The new app will make it easier and more convenient for sales representatives and designers who are on the go to search, store and share art content.
Creative Outlet’s “My Library” feature, a quick-syncing and convenient way to store and share content, is even more handy for creative teams needing to share content more quickly when they are offsite with clients. For example, a sales representative can quickly share content that a client likes with one or more designers who are in the office.
“We understand that in today’s workplace, most employees are not tied directly to their computers, so we created a tool that can be used by the entire team at any time,” said Jill Addy-Wright, senior vice president at MultiAd. “The iPad app allows sales representatives to work directly with clients and their production team to increase efficiency, productivity and sales.”
The app allows users to share notes in “My Library” so that everyone in a group or a company can view and make comments. Users can also upload and share photos within the app. Users who operate on iOS 7 or higher will have the ability to instantly share images, illustrations and spec ads with others using iMessage®, Mail, Twitter or Facebook.
While the iPad app is the first app that Creative Outlet has debuted, work is underway to get the product delivered to more channels, with the iPhone® next on the radar.
Download the iPad app in App Store by searching for “Creative Outlet” or simply click the link below:
Even if small businesses aren’t selling school supplies or clothing, there are plenty of ways to attract back-to-school shoppers to their products and services with targeted back-to-school ads. According to Forbes, back-to-school spending is the second biggest consumer spending event for retailers behind the winter holidays. Try pitching these back-to-school targeted ideas to help businesses take advantage of one of the biggest retail seasons of the year:
- Restaurants can offer discounts to college students and teachers during the first month of school
- Hair salons and barber shops can offer discounted back-to-school cuts and hair services
- Tutors can promote early registration
- Photographers can offer back-to-school discounted sessions
- Local book stores can offer discounts on popular novels
Timing is Important
When targeting back-to-school shoppers, reaching them at a specific time is important. Suggest that businesses advertise in July and August when people are thinking about back-to-school preparation most.
Recommend that businesses give customers what they want – big discounts. They can advertise contests with big rewards and other discounts in the local newspapers as well as social media. Businesses should consider offering free shipping and other back-to-school bundles to help increase sales.
Here’s a slideshow from BizBash that shows how companies are doing back-to-school marketing right.
Friendship Day is a couple weeks away on August 3rd! Celebrate with this free graphic download from Creative Outlet!
Only available for free from July 21st, 2014 through July 28th, 2014.
Miss this free graphic? Search for it on Creative Outlet!
The most important part of writing an ad or an article is the headline. If the content is a cake, than the headline is the icing. You could have a delicious and rich cake but if the icing is white and runny, it might not get eaten. You could have excellent content or great design but if the headline is mediocre, you won’t capture the attention of your audience. Here’s what David Ogilvy has to say about headlines:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. “
With your focus being primarily on the title, you’ll want to ask the question, “will this headline make me want to read on?” There are 5 compelling headlines that grab attention:
1. The Question Headline
Ask a question that the reader would be curious to find out the answer.
- Do you make these common mistakes?
- Are you having trouble making healthy meal options?
2. The Direct Headline
The direct headline is straightforward and highlights the main point of what you’re trying to convey.
- 30% off summer dresses
- Free drink with purchase of entree
- Come in Friday nights to see live bands
3. The Reason Why Headline
This headline highlights the benefits of your product or service immediately. The copy will usually have a list of features and benefits.
- 10 reasons why you should bike to work
- 20 things you need to take on a beach vacation
- Tips for road trip safety
4. The How-To Headline
This headline suggests that the content will answer your question on how to use the product or service.
- How to clean your entire house with one product
- How to lose 10 pounds in 10 days
5. The Command Headline
This is a bold headline that tells the reader what they should do. Use strong verbs in this headline.
- Join our mailing list to receive free coupons
- Make the switch from summer to school
- Stop wasting time and money with baking, try our pre-made cookies
Creative photo edging using Adobe Illustrator and Photoshop with this 1 minute workshop.
Add interest to images with artistic edges. Customize your edges using Adobe Illustrator and Photoshop.
Place a photo of your choice into a new Illustrator file. Draw a shape over the area of the photo where you want the focus to be with the pencil or the pen tool. Assign the shape no fill and a stroke color with a weight that is easy for you to see.
With the shape selected, click on the Brush tool. Choose from one of the many brushes available in the Brush Libraries. This example uses the Chalk-Scribble brush from the Artistic_ChalkCharcoalPencil library (#1). Make the edge as thick as you want by assigning it a stroke weight (#2).
Still working in Illustrator, assign the shape the same fill color as the stroke. With the shape selected, click on Expand Appearance under the Object Menu.
Next, Option-click on the Add to shape area button in the Pathfinder palette. All the pieces of the shape and edges should combine. Delete the placed photograph and save the shape template you have just created as an eps file.
Open the photograph in Photoshop and Place the shape template you just saved where it should be. The shape will now be on a layer of its own. Select that layer, go to the Edit Menu and click Clear. The shape layer should still be selected but free of any pixels.
Now go to the Select Menu and click on Inverse. Return to the Edit Menu, go to Fill and use whatever color you want as the background shade. In this example, white is used. Now you should see the photo framed within your shape.
The final step is to eliminate the layer so the image can be saved as an eps file. Go to the Layers palette and choose Flatten Image. You may want to use the Crop tool to make the file size smaller.
Here is the completed image. You can create endless effects by drawing unusual shapes and assigning any one of the many brush styles offered in Illustrator. The line weight assigned to the brush stroke will also greatly change the look of the edge. Taking time to experiment with creating unusual edges on photos is sure to get your designs more attention.
4 Newspaper Carrier Day
5 Be Late for Something Day
6 Read a Book Day
8 International Literacy Day
8 National Hug Your Hound Day
9 Teddy Bear Day
12 Chocolate Milk Shake Day
16 Working Parents Day
20 National POW/MIA Recognition Day
20 National Tradesmen Day
21 International Peace Day
21 World Gratitude Day
22 American Business Women’s Day
25 National Comic Book Day
25 National Women’s Health and Fitness Day
27 World Tourism Day
28 National Good Neighbor Day
28 Family Health and Fitness Day – USA
1-7 International Enthusiasm Week
1-7 National Nutrition Week
8-14 National Suicide Prevention Week
9-14 National Line Dance Week
15-21 National Farm Safety and Health Week
15-21 Prostate Cancer Awareness Week
17-23 Constitution Week
21-27 National Singles Week
21-27 Keep Kids Creative Week
AKC Responsible Dog Ownership Month
Childhood Cancer Awareness Month
National Childhood Obesity Awareness Month
National Skin Care Awareness Month
Happy Cat Month
Hunger Action Month
Baby Safety Month
Self Improvement Month
National Piano Month
Women’s Friendship Month
National Chicken Month
National Shake Month
National Honey Month
National Mushroom Month
National Rice Month
National Waffle Month