The year 2014 has been dubbed The Year of Content Marketing, and there is a sea of content for consumers to sift through. Content that is engaging will have returning visitors.
But how do you make your content stand out? Tell a better story. Here are five tips for delivering a better story:
Begin at the End
Only after you know the ending can you know the beginning. Having a clearly defined goal will make the process much smoother and have more impact.
For this blog post, the goal is for you to walk away feeling better prepared for your content strategy and maybe refer to this article with your peers.
Sketch Out the Main Points
You know the end, but how do you get there? Find a starting point and sketch out or write down all of the main elements to get from point A to point B. Whittle down to the fine details later.
For this blog post, the starting point was calling attention to my goal and noting that 2014 is the year of content marketing, while the main points are spelled out in the subheadings.
Define Any Obstacles
There will always be an obstacle to overcome for any piece of content. Make note of any internal or external obstacles. Internal ones affect your ability to create and share the content. Examples would include time constraints or not having an established publishing platform.
More importantly, are the external obstacles. These are obstacles that your customer will face, and probably the whole reason you’re creating your content in the first place. These obstacles may be that your customer does not have a lot of knowledge of the topic or needs help achieving a goal.
Leverage Your Brand as the Solution
Give consumers a reason to follow your brand – you want them to return! You may not always want to specifically say that your brand is the solution though.
Remember that content marketing is about providing content, not “in-your-face” push marketing. Simply having information or ideas for your followers will be enough to establish your brand’s credibility.
Determine the Platforms for Sharing
Finally, after creating the content, it’s ready for sharing on social media! Not sure which platform to use? Check out our weekly social media tips for some ideas!
Does your business use, or is thinking about using a content marketing strategy? Leave a comment on our Google+, Facebook and Twitter pages!