May is National Physical Fitness and Sports Month as well as National Bike Month and there isn’t a better time to celebrate than with warm weather, sunshine and hot deals on everything fitness.
Target local bike shops, gyms and fitness centers. Consider writing an article about the importance of exercise, eating healthy or the benefits of bicycle commuting and offer ad space to local businesses on the page.
Encourage Sales Promotions
Encourage a sales promotion with local gyms and fitness centers and clubs for the month of May. Cutting enrollment fees, offering the month of May for free for non-members, and offering coupons is a great way to celebrate National Fitness Month. Local bike shops and sporting goods stores can also offer discounts as well.
Races, Marathons, and Triathlons
Think about writing an inspiring feature story about a local resident who has won a race, marathon, or triathlon to support the hard-working individuals in your community. Ads for upcoming races and racing gear could be featured by the story.
Suggest a special celebration with a variety of local businesses such as the local medical centers, heart association, educational institutions, sporting goods stores or clubs. It could be conducted at local malls and shopping centers, parks or recreation centers. Branded items could also be given away at the event for further advertising.