St. Patty’s Day is just around the corner! Celebrate with this free graphic!
Miss this free graphic? Search for it on Creative Outlet!
Did you know that you can schedule posts to be published in the future straight from Facebook? This means there is no hassle in trying to learn how to use a separate scheduling service! Here’s how it works:
Step 1: Write a post! This works with regular text statuses, or for photos and videos as well!
Step 2: Click the clock icon in the bottom left corner. Choose a date and time.
Step 3: Click schedule in the bottom right corner. Voila! You’re done!
Begin by selecting the Type tool and typing the word “3D”. Assign a bright red color to the letters. Convert the text to outlines under Type > Create Outlines.
Copy the text you just created and paste it on top of the first set of letters. Adjust the color so it is a darker shade of the color used for the first letters.
With the darker set of letters selected, go to Object > Arrange > Send to Back. This will move the darker letters behind the original letters. You can start to see the three-dimension effect taking shape. Position the letters so they are slightly to the right and lower than the top letters. This will simulate depth and create the illusion that a light source is shining on the letters from the upper right.
Now you need to clean up the background letters by pulling up the corners (using the Direct Selection tool) to the corners of the top layer letters. Carefully position the points exactly beneath the top later points. This will complete the illusion of depth and mass for the letters.
Complete the artwork by adjusting the angle of the letters with the Rotation tool to create a floating effect. Add a burst to the background to enhance the overall composition.
March is a big month for basketball, here are four ways you can pitch an exciting ad campaign for the excitement:
Remind businesses to support their local college team by giving them a shout out in an advertisement. This will attract attention and create a connection with local fans.
Encourage that businesses have a sale or promotion based around basketball events. Find something that fits. For example, furniture stores could market a sale on couches. Show a family hosting a party while many of their guests comfortably enjoy watching sports on the couch.
Urge businesses to take promotions a step further and have recurring advertisements. Suggest that they tier discounts based on how far their local team makes it! This advertisement will resonate well because even those who normally aren’t into basketball will like the “unplanned” discounts.
Like we suggested for Mardi Gras, propose that businesses host competitions and offer to promote them with advertising. They can challenge their customers to submit guesses for who will win the March Mayhem Madness. Or they could encourage fans to submit photos of their favorite team through social media, and you could support the business through your own social media channel.
Stop by Creative Outlet the week of March 17-24, for a free hi-res download of the basketball player graphic used in this post, or search for it now on Creative Outlet!
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Largest Age Group: 35-54
Fastest Growing Age Group: 55+
Users generally prefer Facebook for personal use. They want to follow and interact with brands that fit their lifestyle, and will be less likely to engage with direct marketing.
Related article: Convert Your Facebook Likes to Customers
Twitter is a much more open environment than Facebook, with users clicking through any link that catches their interest. It is much faster paced than Facebook, so it is a good idea to repost content multiple times to help make sure everyone sees it throughout the day.
Still being new, Google+ does not have nearly the active audience that the other platforms have. Google+ is primarily being used by businesses right now, due to the effect on search engine optimization (SEO). Video is one of the most popular types of content shared on Google+, probably in thanks to its connection with YouTube. The top brands on Google are all in the technology industry according to SocialMedia Today.
Related article: 5 Google+ Tips
LinkedIn is growing users at a faster rate than any of the above platforms. However, it’s one of the least active social media sites. LinkedIn is primarily used for professional networking.
Largest Age Group: 35-49
Source: Perfect Information
Pinterest is primarily used by women, and is even faster growing than LinkedIn. Pinterest is heavily image based.
The year 2014 has been dubbed The Year of Content Marketing, and there is a sea of content for consumers to sift through. Content that is engaging will have returning visitors.
But how do you make your content stand out? Tell a better story. Here are five tips for delivering a better story:
Only after you know the ending can you know the beginning. Having a clearly defined goal will make the process much smoother and have more impact.
For this blog post, the goal is for you to walk away feeling better prepared for your content strategy and maybe refer to this article with your peers.
You know the end, but how do you get there? Find a starting point and sketch out or write down all of the main elements to get from point A to point B. Whittle down to the fine details later.
For this blog post, the starting point was calling attention to my goal and noting that 2014 is the year of content marketing, while the main points are spelled out in the subheadings.
There will always be an obstacle to overcome for any piece of content. Make note of any internal or external obstacles. Internal ones affect your ability to create and share the content. Examples would include time constraints or not having an established publishing platform.
More importantly, are the external obstacles. These are obstacles that your customer will face, and probably the whole reason you’re creating your content in the first place. These obstacles may be that your customer does not have a lot of knowledge of the topic or needs help achieving a goal.
Give consumers a reason to follow your brand – you want them to return! You may not always want to specifically say that your brand is the solution though.
Remember that content marketing is about providing content, not “in-your-face” push marketing. Simply having information or ideas for your followers will be enough to establish your brand’s credibility.
Finally, after creating the content, it’s ready for sharing on social media! Not sure which platform to use? Check out our weekly social media tips for some ideas!
Mark your calendars and get your advertisements ready! March 29 marks Mom and Pop Business Owners Day!
Of course, mom and pop businesses don’t necessarily have to be owned by mom and pop, but can be any small business. Encourage your local small businesses to advertise for this day with these four tips!
Consider writing an article about Mom and Pop Business Owners Day. Contact local businesses and offer them ad space on this page.
Small businesses make up 60% of new jobs, according to Examiner. Find out what businesses are hiring and encourage them to broaden their search from just a sign in the window to your local newspaper!
Small business owners may not be aware of the holiday, so contact them sooner rather than later to encourage a sales promotion based around the day. Offer to advertise for their promotion.
Spread the word on social media about Mom and Pop Business Owners Day! Simply click the buttons below to spread the word.