Over the last few years, Instagram has proven itself to be a very valuable asset in social media marketing, especially now that they allow companies to pay for sponsored posts. Instagram has adopted its own style of advertising and aids brands on conveying their message the right way. These messages have helped several big brands prosper, but that’s not the only reason to love this mobile platform. Marketing with visuals allows for easy branding and a big creative canvas, and Instagram could be just what you need.
Sponsored posts are created with quality control for quality results.
Unlike Facebook, promoting a post on Instagram requires a one-on-one with their creative team. Much time and thought is applied to creating the right sponsored content for your target, which could take from weeks to months to perfect. Before you start thinking that it’s a bit extreme for a mere Instagram campaign, think again. Rolling in sponsored images onto the feed of an Instagram user is risky business; you don’t want to interrupt their experience. So, the purpose of working with the Instagram team not only ensures that your promoted images are native and not disruptive, but that it brings the best results. In many of Instagram’s case studies with big brands like Ben & Jerry’s and Mercedes-Benz showed an increase in both ad recall, purchase intent, website visits and brand awareness.
It helps enhance brand experience.
Branding visually is an incredibly simple and effective way to promote a brand message. For example, brands like Taco Bell have been utilizing their Instagram for users to experience their restaurants from the eyes of their customer, capturing moments that the customer has with their products post-purchase. Candid depictions of tacos among friends, over-the-head shots of breakfast burritos on the laps of paisley-clad teen/millennials are taken just as the typical Taco Bell consumer would. Taco Bell pays attention to their target market’s trends, as well as acknowledges them as they go through the walks of life through graduation photos and high school “promposals.”
Enhancing your brand experience as well as Taco Bell means understanding what your target wants to see and how they want to see your brand. Taco Bell did this by Instagramming like their typical customer. Careful consideration on how you want to present your brand visually through this outlet will help increase brand awareness in the long run.
It makes branding an art form.
More Instagram users are ditching the over-saturated and over-edited photos for a more realistic visual technique. Instagrammers have adopted a visual aesthetic that perfectly captures their lives while giving it that artistic feel that photographers strive for. Instagram has lead to increased trends in photography, illustration and design; it’s not only bending the trends, it’s allowing anyone to be a professional photographer. Popular images are perfect, but not too perfect, and if it looks staged, over-edited or over-thought, it’s not trustworthy. That’s important to consider when branding through the platform, because advertising with Instagram doesn’t necessarily mean that it has to look like an ad. Capturing your brand message in a carefree, yet aesthetically pleasing way will capture your audience and increase brand awareness.
Can’t afford to promote? No worries.
Applying social media marketing techniques can still bring in revenue without the help of putting the time and money down to have your posts sponsored. After all, the Instagram app, as well as creating an account, are free. Working creative hashtags into your posts can give you the right leverage to help get your account noticed, because Instagram is all about finding new people. This platform has grown into a global community that encourages discovery. Their “explore” page encourages you to find the newest trending artists, photographers, even pets, while also highlighting trending tags and trending posts. Whether it’s finding new people, places or trends, Instagram is meant for exploration, which is great news for your brand if you want to get noticed.
If you depend on visuals to carry your brand message, create an Instagram for your company. Not only does it keep you up to date on the latest and greatest trends, you don’t even need to pay for advertising to have a successful account. Release the photographer in you by capturing just what makes your brand great, you’ll find many others that think you’re great, too.