Who says you can’t utilize a newspaper’s layout and articles to execute your ad? Creating a newspaper ad that creates optical illusions with a newspaper’s layout and text from articles can be seriously eye-catching and entertaining. This is a fun and clever way to advertise that stands out from other ads. Here are some examples of innovative ads that use imitation newspaper pages in their design:
This is for an ad for the popular HBO show, Game of Thrones. The dragon hovers over two pages of imitation news stories in the New York Times with the information about the program underneath the shadow. This idea could be used for anything that flies and/or casts a shadow.
Daydreaming of renovating your kitchen? This clever 3D ad for Corona Kitchen shows a kitchen popping out of the newspaper text in the classifieds section. This certainly stands out amid the flat composition of the rest of the page. This is a good example of how you don’t need a lot of color or images to make your ad stand out to readers.
This ad for a Stihl grass trimmer makes a clean cut path through the text which implies the precision of the power tool. The article itself is about homeowners looking for better outdoor power tools. Using implication by arranging the text in a certain is a great way to advertise what your product or service can do.