April 7 marks World Health Day! Help those in the healthcare industry voice their products and benefits with these tips!
Showcase advertisements leading up to April 7 that encourage people to call into their local office for checkups. Work with local clinics to create an article or infographic describing the importance of getting screened for serious and widespread illnesses like cancer, diabetes and heart disease.
As taxes on tobacco products increase, there is even more reason for people to quit smoking. Contact brands and/or convenience stores that offer products that help smokers quit, like nicotine patches or electronic cigarettes. Suggest that they advertise discounts on those products leading up to and on World Health Day.
Get insurance companies on board with World Health Day. The deadline for health insurance through the Affordable Care Act is March 31, the week before World Health Day. Most people are not aware of this deadline and insurance companies are a prime voice to get this message out. They have a lot to gain by encouraging those without insurance to sign up through them. Remind them to place an ad!
Helpful ad hint: According to USA Today, women are a prime target for health insurance advertisements, as they “are more likely to enroll in health insurance and are the best hope for signing up their more risk-oriented male counterparts.”