Mardi Gras, on February 17th, is a perfect opportunity for small businesses to shine a light on themselves by joining in on the festivities. While New Orleans may be the most famous American city for Mardi Gras celebrations, college students throughout the United States have picked up on this party-centric holiday. Here are some targeting ideas for Mardi Gras:
Feature the traditional green, gold and purple Mardi Gras colors. People who go by the same place every day will notice when things change, so having new and colorful decorations that are visible will be sure to attract attention towards your establishment.
Costume contests and eating competitions are good in-person ideas, but don’t forget about online contests. These could include photo contest and caption contests that could be promoted through social media. Textivia has a great article on how to run caption contests.
Masks, hats and beads are popular Mardi Gras giveaways. Consider putting your logo on these items and handing them out at your establishment as well as other places in the community such as parades, parks, or bars (with permission.) This is also a great opportunity to form local partnerships by asking other businesses to hand out your giveaways and handing out theirs.
Local businesses can work together to host a block party for college students. This is a great way to generate word-of-mouth advertising.
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