All posts by LSA Recas + Creative Outlet

Best Practice No. 5: Eliminate Complexity

Best Practice No. 5: Eliminate Complexity

Simpler is always better. But simple isn’t easy. Innovations that limit the steps required of local businesses and media sellers, that make information more accessible and easier to understand and streamline the approval and reimbursement processes, will gradually transform the co-op opportunity.

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For example, Netsertive has developed an approach that narrows the set of choices that a local dealer needs to make to a simple few, so that co-op becomes more like a simple opt in than a raging battle against red tape and opaque rules.

iconThis article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.

April Targeting List

APRIL 2017 TARGET LIST

Easter bunny.

Anniversaries

Birthdays & Holidays

Special Events

Month Long Events

#TipTuesdays: Church Devotionals

LSA Creative Outlet has a wide variety of ads available on the website. This includes some church devotionals that churches are able to use in their bulletins.

#24 Church Devotionals

Churches can use space in their bulletins to promote their church or various activities that you’re hosting. The devotionals have a variety of messages as well that can promote good practices and thoughts.

The devotional ads include Bible verses, photos and graphics, your church’s information, as well as copy about the topic being promoted in the ad.

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All church devotionals can be found under the Ad-Builder product line, and are included with the Ad-Builder subscription. There is a wide variety of sizes to fit any space you need to fill.

If you have any questions on devotionals, how to use them, or the Creative Outlet website, feel free to contact a sales representative at support@creativeoutlet.com for help.

#TipTuesdays: Spanish Headings

LSA understands that there are more and more Americans who do not speak English. Creative Outlet has the answer to your advertising problems with Spanish headings to target those audience members.

#23 Spanish Headings

Creative Outlet has a wide assortment of headings that have been translated into Spanish so your products and advertisements can appeal to a broader range of audience members.

All of the headings are based off of our English headings, so you do not have to change the look or style of your advertisements when translating them into Spanish: you can have English and Spanish advertisements that look virtually identical.

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Especial de la semana/Special of the Week

All Spanish headings can be found under the Ad-Builder product line, and are included with the Ad-Builder subscription. Each graphic is available in color or in black-and-white.

If you have any questions on Spanish Headings, how to use them, or the Creative Outlet website, feel free to contact a sales representative at support@creativeoutlet.com for help.

March Target List

MARCH 2017 TARGET LIST

Title

Anniversaries

Birthdays & Holidays

Special Events

Month Long Events

Best Practice No. 4: Track Performance

Best Practice No. 4: Track Performance

“What gets measured, gets done.” The quote has many fathers (Peter Drucker and Tom Peters among others). But it applies to co-op. Organizations that measure co-op performance in real time are in a better position to drive co-op performance.

goalchartc1411_x_th_cSigler note that Gatehouse tracks its co-op sales by property on a monthly basis, which enables the company to know if co-op utilization is keeping pace, lagging or exceeding its targets. These figures can be triggers for conversations at the local level to improve performance or to glean best practices from those media properties that are outperforming the company as a whole.

A key challenge with best practices 3 & 4 is that many media organizations lack the mechanisms to track co-op revenue performance, making it difficult to hold sales leaders accountable for co-op performance.

Sales organizations using CRM tools do better with tracking performance and holding managers and reps accountable.

“Those using CRM tools do better,” said Hall of the RAB. “Especially if there is a manager checking in who can say, ‘Hey I see you are calling on an HVAC guy, but I didn’t see anything in there on co-op. So what’s the deal?'”

iconThis article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.