It’s National Backyard Games Week! Enjoy the weather and have fun outside with family and friends. LSA’s Creative Outlet is also giving away this FREE backyard graphic.
For more graphics, head over to CreativeOutlet.com.
Happy Mother’s Day to all the moms, from LSA!
Graphic from CreativeOutlet.com.
With Memorial Day Weekend in the rear view mirror everyone’s thoughts turn to summertime and vacation mode. With co-op advertising, that gives us a raft of new things to focus on and new brands to explore. Think of the things folks do in the summertime and then focus on the brands of products that exist in that area. For example:
Summer Road Trips…lots of tire brands count on those and several have promotions available to help their dealers get the word out. Brands like BF Goodrich, Michelin, Goodyear, and Hankook all have sales promotions going on through the month of June with special offers on replacing your set of tires. Lucrative co-op offerings as well that can pay up to 100% of the ad costs.
Pool Time…while there are a few pool brands that offer co-op to its dealers, the easier co-op to discover lies in the chemicals and products to help keep that pool looking good. Brands like AquaBot, Hayward, and Zodiac with their automatic pool cleaners are a hot topic right now. And don’t forget the pool chemicals with products like Leisure Time and Baquacil that have solid co-op offerings as well.
Bar-B-Que…nothing says summer better than grilling outdoors and most of the grill brands have advertising programs to support their local dealer base. Companies like Broilmaster, Big Green Egg, Dimplex, and Weber have programs to keep your customers top of mind when somebody’s grill needs replacing.
Come the end of June a bunch of seasonal plans will expire and the earned co-op will simply disappear. One of the brands whose co-op plan expires at this time is Weber Grills…take note of that one and get your local dealer to run some Father’s Day promotion before their co-op expires. Other brands of note with expiring co-op in June include Amarr Garage Doors, Aveda Beauty Care, BRP ATVs, Columbia Flooring, Do It Best Paint, Flexsteel Furniture, Honda Outboards, Jayco Rvs, Karastan Carpet, Mohawk Carpet, Nikon Cameras, Oreck Vacuums, Snapper Lawnmowers, Stainmaster Carpet, Toyota Parts & Service, and Vespa Scooters.
It should be a busy month for you. Go sell something.
This information is provided by LSA Recas to help take the mystery out of co-op advertising. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com. Email Tim at firstname.lastname@example.org.
May is Get Caught Reading Month! Download this FREE reading graphic from LSA Creative Outlet.
More graphics are available at CreativeOutlet.com.
Creative Outlet has thousands of photos and graphics to choose from when creating your advertisements. There are also pre-made advertisements that you can simply change the words to fit your organization. Sometimes though, you see an advertisement and either want a different version or the images that are used within the graphic. The “view-related” feature is exactly how to do that!
When viewing a graphic on Creative Outlet, you can click a button at the top of the graphic that says “view related.” (The only graphics that will have this are ones that have utilized other Creative Outlet graphics to create the piece as a whole.) An example of this can be seen in the photo below:
Clicking this will then bring you to a page that lists all of the photos and graphics used in the ad as well as any other forms of the same ad as seen below . From there, you can pick and choose any of the graphics, ads, or photos to use in your promotions.
May 1st – May 7th is National Be Kind to Animals Week! In relation to this week, LSA is giving you this FREE animal graphic to use in any promotions you have.
Check out more information on National Be Kind to Animals Week by going to the American Humane Society’s website.
For more graphics, head over to CreativeOutlet.com.
Have your local champion do the research for your sales reps up front for targeted accounts. If the prospect is Bob’s Hardware Store, the local champion (or a corporate level co-op subject matter expert) will go to the store’s site and investigate what brands they carry, and research which offer co-op, what the current promotions are and so on. Then the rep can at least take that into the sales call and say, “I see these five companies you were with are offering co-op plans today and I have the details of those plans etc.” This research boost for reps elevates the conversation they have with the prospect to something more than just, “Hey I know you have co-op available.”
Organizations that rely on reps to take the initiative to do this research will have inconsistent results. Supporting all reps with co-op prep will produce more consistent and better conversations about co-op on sales calls.
This article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.
Link to this month’s article on SEL. It discusses how to reverse losing store traffic.