Best Practice No. 7: Communicate, Communicate, Communicate
Gatehouse Media produces a co-op newsletter every other week. “We will take a sampling of manufacturers who have just released promotions and we will put those logos in the newsletter — click here to get details of the promo, here’s a link to Recas for more info,” Sigler said. “It keeps it out there all the time. We can then take that list and share it out with local champions, and reps can access that too.”
This article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.