Having a training program accessible online. On-site co-op training is great, but what is the back-up plan for new hires after that, or refreshers when co-op numbers are sagging? An online training program that people can take on demand can be helpful. Gatehouse’s Sigler said his organization creates these for their sales people, and he notes that the more localized the training the better. He also notes that Recas is a great resource for online training tools as well.
This article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.