Best Practice No. 9: Contests and Promotions
Contests can work to drive short-term boosts in co-op sales. However, they are by their nature not sustainable, so they should be seen as a supplement to more fundamental, long-term changes like integrating co-op into the sales process. Simple things like a party for the local office or media property that generates the most intake forms or inquiries can amp up short term performance.
This article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.