Today, it is very likely that your target audience receives hundreds of emails during the work week. This could be either advantageous or disastrous, depending on one tiny but important detail – your email subject line.
Email marketing campaigns can only be successful if the intended audience actually opens it. Subject lines are key in the decision of whether or not to open an email. Without an exciting headline, readers can send it straight to their trash bin without any consideration, or skim over it entirely.
Customers receive hundreds of emails per day, so it is necessary to attract your readers with a snazzy subject line. Here are a few tips from The Ecommerce Authority on how to spice up your subject lines, before your campaign gets put into the category of ‘junk mail’.
-Preview the body of the email- give a straightforward, simple description of what the body of the email is about.
-Use a calm tone – sounding too enthusiastic gives the email a ‘spam’ feeling and it will group your email with other sales emails, leaving readers reluctant to open your email.
-Accommodate your email depending on your purpose – If you’re promoting a sale, let readers know exactly what the sale is for, not just that you’re hosting a sale. If it’s a newsletter or update, give a summary of what they’ll find when they open the email.
-Put yourself in your audience’s shoes – Would you open an email with your subject line? If not, come up with something new.
-Keep it sweet & short – Ideally, subject lines should be between 35-50 characters for maximum efficiency. Anything longer might be cut off by the readers email service.