If you were like more than 40 million viewers last night, you were glued to the television to see who was wearing who and who would walk home with the golden statue. For all the hype and hoopla that the Oscars generates, what can we – as smaller-scale advertisers – learn from the marketing madness that is the Academy Awards? Here’s some up-to-the-minute advice:
5 Lessons to Learn from the Oscars
Creating symbols is a great way to use the same graphic element multiple times within a design without having to duplicate it. This often over-looked technique is easy to use and will help you print documents faster!
Download a vector illustration you would like to make into a symbol. Open the illustration in Adobe Illustrator. Please note that symbols will only work in Adobe Illustrator 10 or higher.
Select the object that will made into a symbol. On the top menu bar in Adobe Illustrator, go to “Window” and pull down to “Symbols.” This will open the symbols window.
With your object still selected, you can create a symbol in one of three ways:
1. Simply drag the object directly to the Symbols window.
2. Click on the drop-down menu in the upper right-hand corner of the Symbol window and select “New Symbol.”
3. Click on the “New Symbol” icon in the bottom right-hand corner of the Symbol window (to the left of the trash can).
Name your symbol and check the button labeled “Graphic.” Then hit “OK.” Your new symbol should now appear in the symbol window. To use the symbol, simply drag it out of the window and position it in your composition. This is called an “instance.”
If you would like to change the color or shape of the symbol, all you have to do is update the master symbol in the Symbol window and it will apply the changes to all of the symbol instances.
- Use an anti-virus program to scan your hard drive and update your anti-virus program regularly.
- Back up your files regularly.
- Obtain files only from trusted sources
- Beware of unexpected or unsolicited email attachments.
- Learn about which files are likely virus carriers. Mostly files with only data do not carry a virus and end with extensions like .txt, .csv, .gif, .jpg, .mp3 and so on. Files that have extensions like .doc, .exe or .htm can carry viruses.
- Make sure you have a strong password and ensure that only you can access administrator functions.
- Scan all removable media such as CDs before using them.
- Visual at the top of the page. If using a photo, bleed to the edge of the page or ad space for maximum impact.
- For photos, place a descriptive caption below.
- Put the headline next.
- Follow with the main ad copy. Consider a drop cap as a lead-in to draw the reader into the copy.
- Place your contact information (signature) in the lower right corner; generally the last place a reader’s eye gravitates to when reading an ad.
Admit it. You’ve turned your head at the car, bus, truck or van completely covered in a colorful advertisement. And there’s more on the road now than ever before.
“Car wraps” are advertisements that completely cover a vehicle via a thin, synthetic adhesive sheet printed with a company, product or service’s advertising message.
Car wraps are considered a low cost method of advertising since they typically cost only a few dollars for every thousand people to view them. The advertising message can be seen when the car is parked in public areas as well as when it is being driven. Depending on your product and/or service, it may be an effective way to maintain market presence and serve as a consistent reminder that you–and your company–exist.
Ready to get your own car wrap? Creative Outlet offers eye-catching high-resolution and vector images.