Category Archives: General

Design Terms 101

If you’ve been thrust into the world of
flash, CSS and animated gifs, you may be feeling a little like a fish
out of water. Often times, those of us who are in the peripherals around
the designers who actually know what these terms mean and do are left
to try to somehow understand them without appearing as if we don’t know
our business.

Creative Outlet to the rescue. Here are some commonly used design terms and their meanings:

The process of combining images to give the illusion of movement.

graphic file that is made up of square dots (pixels). Scaling these
images to larger sizes results in these pixels becoming larger which can
make the image look blocky with jagged edges.

for Cascading Style Sheet. With CSS, both web designers and end users
can create style templates (sheet) that specifies how different text
elements (paragraphs, headings, hyperlinks, etc.) appear on a web page.

Multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

for File Transfer Protocol. FTP allows you to copy or send files
(HTML-documents, graphic images, spreadsheets) from one computer to
another via the Internet.

GIF (Graphics Interchange Format)
is a widely used graphics format for the Internet that allows
transparency and animation. The limitation of this format is that it the
maximum number of colors is 256.

HTML (Hypertext Markup Language)
This is THE standard format for the Internet. Html pages can include text, images, animation, video, sound, and more.

This is a language used to do things on the Internet that html coding often cannot.

JPEG  (Joint Photographic Experts Group)
is the main format used on the Internet (and elsewhere) for
photographic/continuous toned images. Because the Jpeg format uses
compression, you can often obtain much smaller file sizes and still
maintain photographic quality.

Meta-tags are
HTML tags that can be used to identify the creator of a web page, what
HTML specifications a web page follows, the keywords and description of
the page, etc. The most common use of a meta-tag in online marketing is
the keyword and description tags, which tell the search engines that
index meta-tags what description to use in their search query results.

PDF (Portable Document Format)
format developed by Adobe makes it possible to keep the exact fonts,
format, and layout of a document across any platform. These files can be
created in Adobe Acrobat, or any program that can output to PDF. An
Adobe Acrobat Reader is needed to view these files.

PNG (Portable Network Graphics format)
is a lossless compression format that is used on the Internet to
display high color graphics like photographs. You can also have
transparency with PNGs, but the file sizes can be larger.

Royalty-Free Photos or Images
graphic images, or other intellectual property that are sold for a
single standard fee and may be used repeatedly by the purchaser.

A small version of a graphic image.

URL (Uniform Resource Locator)
address referring to a document on the Internet. In other words, it is
the address of an individual web page element or web document on the


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