Latest Social Media Statistics

When managing your social media accounts, it’s important to keep track of latest statistics on which platforms are the most popular and which are best to reach your target audience. Knowing the best times to post can also keep your strategy up to date, in-line and effective in reaching your audience. We found a great infographic from Digital Insights that gives the latest social media statistics for this year. Here’s a break-down of what we learned:

Image from business2community


If you’re posting on Facebook…

There are 1.28 billion monthly active users.
72% of adults visit Facebook at least once a month
75% of engagement on a post happens within the first 5 hours
The most common reason people unlike a page is because the posts are uninteresting

Facebook is still king when it comes to social media platforms. From promoted posts to Facebook ads,  sending out messages to your audience via Facebook will generate high traffic among those active users.

If you’re posting on Twitter…

There are 255 million monthly active users and over 1 billion total users.
46% of users tweet at least once a day
500 million tweets are sent per day
78% of Twitter’s active users are on mobile

Twitter is the home of the hashtag, which is an excellent marketing tool that we talked about here.

If you’re posting on Pinterest…

There are 40 million active monthly users and over 70 million total users
84% of women stay active on Pinterest while only 50% of males are active
92% of pins are done by women
23% of users use it at least once a day.

If you’re targeting women, statistics show that Pinterest is perfect! Images are proven to dominate user engagement and since Pinterest is a visually-based platform, you have a better chance of bringing in more views.

 If you’re posting  on Google+…

There are 540 million monthly active users and over 1.6 billion total users
Average time spent on Google+ is about seven minutes per month
53% of interaction between users and a brand is positive
22% of online adults visit Google+ once a month

Google+ has the second most active users and is catching up to Facebook.  Google Hangouts is great for business meetings and demonstrating products.

If you have a blog connected to your business…

77% of internet users read blogs
23% of internet time is spent on blogs and social networks
Companies with a blog have 97% more inbound links than others
B2B marketers using blogs generate 67% more leads

Sharing large amounts of content is best done through a blog. Blogs can help drive traffic to your website as well as social media.



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