April is Jazz Appreciation Month! LSA is giving out this FREE jazz graphic for all of your swingin’ advertisements.
For more graphics, check out CreativeOutlet.com.
Graphic from CreativeOutlet.com.
When creating advertisements, you don’t always want a photo or graphic of something in particular; maybe just a small design element to give the promotion some life to it. Creative Outlet has the perfect solution to this problem:
Flourishes can work well as an accent: when you want your words to be the focus while still including some sort of graphic to make your promotional materials eye-catching.
There are lots of different kinds that can fit any advertisement: musical, nature, patriotic, travel, graduation, and much more. Of course, there are others that could also be used in a wide variety of contexts.
To find these adornments, head over to CreativeOutlet.com and click on “Packages” > “Ad-Builder.” Then find the “Flourishes” category under “Additional Content from Ad-Builder.”
Happy Easter from everyone at LSA!
Image from LSA’s CreativeOutlet.com.
Contests can work to drive short-term boosts in co-op sales. However, they are by their nature not sustainable, so they should be seen as a supplement to more fundamental, long-term changes like integrating co-op into the sales process. Simple things like a party for the local office or media property that generates the most intake forms or inquiries can amp up short term performance.
This article was written by Charles Laughlin of the Local Search Association in Breaking Through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales. For more information on how Recas can help expand your brand advertising potential, please visit www.recas.com.
If you’re working with a larger corporation or organization, LSA Creative Outlet’s Logos & Trademarks section could be perfect for your advertisements and marketing materials.
This section of Creative Outlet is incredibly helpful for businesses who are involved in co-op programs with well-known corporations and organizations. When creating your marketing materials, you can use the appropriate logo or trademark to show your customers your partnership with the company.
For example, if you own a local paint store and want to promote your partnership with Benjamin Moore, simply search for the Benjamin Moore logo on Creative Outlet and use it in your advertisements!
There is a wide variety of companies and organizations to choose from: The Bears, Disney, Clemson University, Apple, and many more!
To find the images you need, head over to CreativeOutlet.com, and under “Products” click on “Logos & Trademarks.” From there you can see the variety of products there with the corresponding specialty categories: choose from military, numbers, recycle, schools, sports, and state seals. Or simply search for the logo you need in the search box!