Sales Leads Delivered to Your Inbox
Sales Leads Delivered? Did you know Recas subscribers get Sales Lead e-mails sent directly to their Inbox? It is a great first step in building new co-op sales as well as a reminder to follow up with timely products. Whether you are just getting started or have been using co-op for years, you want to get this e-mail!
What’s in the e-mail?
Link to manufacturer Web site
Link to co-op plan information
Link to related manufacturer ad materials in the Recas Ad Material Warehouse
Link to dealers in your area
What should I do upon receiving the email?
- Click on the dealer locator link for a list of local dealer(s).
- Research accruals–click on the co-op plan link to find the Accrual Contact. Contact the person listed to find out how much money the local dealer(s) has accrued.
- Click on the Ad Material link to find artwork and create a spec ad for the proposal.
- Click on co-op plan link in the lead to link to our Proposal Generator to create a professional proposal (subscription required) or create a proposal using software of your choice. When presenting your advertising proposal to the local dealer, be sure to include the following:
- The co-op plan from the manufacturer to show that they will pay a portion of the ad (use co-op plan link).
- The proposed ad with both product and dealer information (use the related manufacturer ad materials link).
- The schedule that will give them the best bang for their buck in the paper.
- Information explaining how your paper will help them manage the co-op process including ad verification, placement and co-op invoicing for reimbursement.
- Set up an appointment with the local dealer.
There’s always another way.
If your local dealer(s) does not have any money accrued through the formal co-op plan, contact the manufacturer’s sales rep for your area to see if something else can be arranged. Remember, this is a commissioned salesperson who wants to sell more products. If they see a true opportunity, they will find a way to work with you. First though, they have to be sold on your company’s reach in the market and the ability of your proposed advertising campaign to show results.
We have plenty of people here to help you get through the stumbling blocks you might have so be sure to contact us at firstname.lastname@example.org if you have any questions. Find out more about the sales leads we provide and how they can make you money at www.recas.com.