Stock photography is a great tool because it’s easily accessible and deadline-friendly. Creative Outlet is an excellent resource to find the perfect photo for your design. Photos Unlimited has over 400,000 high quality images to choose from! It’s important to keep some things in mind when choosing images:
Choose Images that Connect to your Content
This may seem like an obvious tip, but just like the design and copy need to be connected to your content, the photos need to be relevant to whatever it is you’re trying to communicate to the consumer. Here’s an example:
A business just received a shipment of a new supplement that helps adults sleep better at night. The business wants to advertise that they have this new product, so which photo should you choose in the design?
The top image would probably be the best choice in this case. Both images are of people sleeping which is related to the product. However, the supplement is for people who struggle to sleep at night in their beds. The bottom image might give the wrong impression about the product, unless it’s a more humorous approach and is explained in the copy, which brings us to the next tip: creativity.
Every photo tells a story, and how that story is told is important when capturing the attention and persuading your client’s customers. The photo should carry a positive message. It’s a good rule of thumb to avoid using generic, overly-used kinds of images for your design. In the situation above, the picture of the woman sleeping is a good fit for the supplement, but is it generic? What would be a good image to use if you wanted to think outside the box?A peaceful baby sleeping might capture some attention and make people think, “I haven’t had sleep that good since I was in diapers!” Deliver a visual punch with a unique and compelling photo to accompany the subject matter.
Know What Resolution You Need
Creative Outlet gives you several resolution options for stock photography: 72, 150 and 300 DPI. If you find a great photo but it doesn’t meet your size requirements, then you might need to find a new one. Unfortunately, you can’t make images bigger after downloading them. It lowers the quality and in most cases makes the image look pixelated. The resolution matters a great deal, so make sure you know which size you need for your design before purchasing!
SEO (Search Engine Optimization) is a tool that helps your website rank higher than other websites in search results. This helps push your website to the top of a search results page on search engines like Google, Yahoo, Bing and others. The primary goal of SEO is connecting your page to the search engine so that your page is connected to more people. Pages that are search engine optimized scream, “I’ve got what you’re looking for!”.
So how do you improve the SEO of your website? Search engines look for keywords, title tags, visitor behavior and inbound links — to name a few. Keywords are a very important component of SEO.
Here are some things you should know about keywords:
Choose keywords that are relevant to your brand and your goals.
Be specific with your keywords. For example, instead of “camping” use “mountain camping in Denver”.
Google Keywords is a good research tool to use to understand what your target audience is searching for.
Since keywords are important, they should be incorporated into your page. However, that shouldn’t be your main focus. Understanding your audience and creating good content should be your focus, not how many times you can fit a keyword into your page. When you understand your audience better, you can use words and phrases used by people who want and search for your product/service in your page.
Google uses a newly-released complex algorithm called ‘Panda’ to give a rank to every website which you can read more about here.A great way to move up the ranks is to prove to Google’s algorithm that you’re trustworthy. You can do this by getting people to link to your site. Happy customers, newspaper articles, industry links, and partners can link to your site. You can encourage people linking to your site by being unique and informative in your content.
Did you know Creative Outlet has headless cartoon characters?
Creative Outlet has over 100 headless cartoon characters that are a fun and entertaining addition to advertisements! Simply download the template and stick a photo of a face where the head should go. Using these cartoons in ads can show off your business’s fun personality and are great for holidays!
Kim Holder at Maui Jim’s Bulletin shared why she loves the headless images on Creative Outlet:
“The Maui Bulletin has been using Creative Outlet (AdBuilder) for many years and have had great results! We have one client in particular (a car dealer) who loves for their sales team to be cartoon characters. So almost every month we have requested headless characters. AdBuilder has created everything from superheros, Star Wars themed, sumo wrestlers, ninjas, pirates, and many others over the years including my favorite, babies. Your artists are great and everyone I’ve dealt with over the years has been so accommodating. I have never been disappointed with the images sent. Thank you all for making my job a whole lot easier!”
It’s finally summer! It’s warm out, kids are out of school and the time for everything outdoors is upon us. Businesses everywhere can use this time to promote products and services with summer themed messaging in their ads.
Summer Services Tourist spots, travel agencies, hotels, airlines, car rental companies and many other businesses that cater to travelers can promote summer vacation products and services. It’s always a good ideause social media to update customers on daily specials or limited seasonal offerings, so including a Facebook/Twitter/Pinterest icon in the ad could direct them to go to the business’s social media.
Seasonal items and offerings are common throughout each season including summer. Seasonal offerings include restaurants that can advertise new summer additions to menus, clothing stores that can offer sales on summer apparel, zoos or gyms that can offer discounted summer memberships, and much more. Don’t forget to take a look at special holidays and month-long events for more promotion ideas that could set businesses apart from their competitors. Try finding obscure feel-good holidays. You can refer to our June and July targeting list. August targeting list is coming soon!
The Summer Tips Angle
There are plenty of summer tips businesses can mention in advertising that could spike their sales. Summer fashion, protection from the sun, summer maintenance, and safe vacation/road trip tips are all good ways to inform the consumer and mention their product or service. Perhaps an ad could be placed near an article about summer tips.
We hope to see you in Vegas next week for the Mega-Conference, Monday to Wednesday, February 24-26! Stop by our booth, #61, and say hi to our super cool hosts – Brian Dickerson and Tim Brennan. They are so cool in fact, that they’ll enter you in a drawing to win a $50 poker chip. All you have to do is flash them your smile and you’re in!
Join the conversation on social media using #2014MegaConf.