Spring Co-op Inspiration
By Tim Brennan, MultiAd
Ah, Spring…it’s when retailers and brands pop out of th
e winter doldrums and a new season of promotions rolls
through the marketplace. This year, despite a botched
prediction from that famous groundhog, the season is
starting a bit later than expected, so for much of the country
there’s still time to jump. And every salesperson—even the co-op
veteran who knows the magic of co-op firsthand—needs a li
ttle inspiration now and again, so here’s a few tidbits to
keep the sales rolling in!
- Stick to the easy stuff…you’ll have far more luck with major brands.
- Look for the big-name product lines that have fairly established programs and materials. The big manufacturers are much easier to work with since the parameters are already established for dealer promotion. Merely work with the available ads, print out the program details, and offer to help.
- Take advantage of manufacturer promotions…special financing, gift with purchase and new product introduction offers hit the market all the time. The manufacturer is promoting these through the major networks and other national media and usually trying to “incentivize” their dealers to run local promotion as well.
- When you’re watching TV and see a brand promotion, ask yourself if your local stores are tagging along with this and go call on them. For example:
Carpets & Flooring – A carpet manufacture is offering a “buy more, save more” promotion through June and also has co-promotion running with HGTV for carpet treatment.
HVAC – Is someone celebrating an anniversary with special financing and rebates for its heating and cooling systems.
Motorsports – all of the major brands are coming out hard into the
early season with special offers. Check with Yamaha, Honda, Suzuki, Polaris and Arctic Cat to see if they are offering special deals for new models and older inventory of motorcycles and ATVs.
Mowers – It’s that time of year & most of the brands have special financing promotions geared for the early season including Toro,
Snapper/Simplicity, Cub Cadet, Kubota, Grasshopper, Rhino, etc.
This is just the tip of the iceberg. If there’s a major manufacturer brand with your local dealer in the home improvement category there’s likely some sales incentive going on right now or starting soon. Ask them about the co-op support from the brand in helping their promotion and offer your assistance with the details.
This information is provided by Recas
lp take the mystery out of co-op advertising. For more information on how Recas can help expand your brand
Contact Me with any questions or to get more information on how a co-op department can increase your revenue. – TIM
Tim Brennan, Recas of VP Strategic Development | 309-678-8745